Business Intelligence

The Formula for Calculating Customer Lifetime Value

Customer lifetime value (CLTV) is the projected revenue that a customer will generate during their lifetime. Chad Buckendahl, Director of Professional Services, proves there's evidence that CLTV is a powerful metric that's alluring for many reasons and should be on your shortlist of key metrics. Read how it can help transform all levels of thinking in your organization.

The Science of Customer Emotions

Emotionally connected customers buy more, visit more often, care less about price, pay more attention to your messaging, and refer friends and family.

4 Business Intelligence Habits of Our Top 1%

Although there are endless success stories that confirm data can add enormous value, it is hard to know where data fits in on an everyday basis. Today, the rise of technology and SaaS solutions has made it easier for companies, more than ever, to acquire data analytics capabilities in a variety of ways.