The Performance Marketers ToolKit

For Teams Who Count Cash, Not Clicks

2.5x More Conversions 40% Higher AOV 12x Faster Checkout

Stop duct-taping a funnel builder, a checkout tool, a CRM, and a payment processor together.
Sticky.io runs the whole stack in one platform, from the page your customer lands on to the rebill that keeps your business alive. Purpose-built for DTC.

No Code Launches.
Every Dollar Tracked. Every Decline Fought.

Funnels, checkout, MIDs, recovery, campaigns, and billing running as one system. No duct tape. No middleware. No missed rebills.

No-Code Funnel Builder

Drag-and-drop editor with live preview. Build from scratch, use a template, or import your own. Go live in minutes without a developer.

High-Converting Checkout

Optimized checkout pages for DTC. Conversion-optimized layouts, one-click upsells, and full mobile responsiveness. All configurable without code.

Smart Payment Routing

Route transactions across 160+ gateways. Auto-reroute around outages and underperformance. Keep approval rates high and revenue flowing.

Decline Recovery

Recover up to 75% of failed transactions with intelligent retry logic, account updater, and AI-powered rescue across every gateway.

Campaign Management

Launch offers in minutes, track affiliate performance live, and pause underperformers with a click. Headless API works with any frontend.

Flexible Billing

Free trials, subscribe-and-save, prepaid, step-up, or any billing model you need. Smart dunning sequences retry at the right time, on the right processor.

Your Revenue Stack Is
Costing You Growth

You've duct-taped together a funnel builder, a checkout tool, a CRM, and a payment processor, and you're praying nothing breaks. Meanwhile, gateways go down, checkouts leak conversions, and every new offer takes weeks to launch.
Any one of these quietly drains revenue.
Click any risk below to see how we solve it.

Checkout Friction

Multi-step forms, slow loads, and confusing flows. 70% of carts abandoned before purchase.

Dev Dependency

Every new funnel or upsell flow needs a developer. By the time it ships, the window has closed.

Affiliate Fraud

Bad traffic you can't see. Conversions you can't verify. Attribution you can't trace.

Involuntary Churn

Failed rebills silently kill your LTV. Cards expire, payments decline, subscribers vanish.

Processor Downtime

One processor goes down mid-campaign. Payouts delayed. Transactions failing. Revenue stalled.

Rising Disputes

Disputes creeping up quarter over quarter. No early warnings. No prevention tools. Costs compounding.

Rolling Reserves

10% held. Payouts frozen. Cash flow choked. And you're still paying ad spend.

Gateway Down

One processor. One outage. Every transaction fails. Every rebill bounces. Revenue: zero.

Frankenstack Amnesia

Built 6 months ago with 3 tools and a freelancer. Something breaks and nobody knows how it was wired.

Checkout Friction

Multi-step forms, slow loads, and confusing flows. 70% of carts abandoned before purchase.

Dev Dependency

Every new funnel or upsell flow needs a developer. By the time it ships, the window has closed.

Affiliate Fraud

Bad traffic you can't see. Conversions you can't verify. Attribution you can't trace.

Involuntary Churn

Failed rebills silently kill your LTV. Cards expire, payments decline, subscribers vanish.

Processor Downtime

One processor goes down mid-campaign. Payouts delayed. Transactions failing. Revenue stalled.

Rising Disputes

Disputes creeping up quarter over quarter. No early warnings. No prevention tools. Costs compounding.

Rolling Reserves

10% held. Payouts frozen. Cash flow choked. And you're still paying ad spend.

Gateway Down

One processor. One outage. Every transaction fails. Every rebill bounces. Revenue: zero.

Frankenstack Amnesia

Built 6 months ago with 3 tools and a freelancer. Something breaks and nobody knows how it was wired.
No-Code Funnel & Checkout Builder

Build High-Converting Checkouts. No Developer Required.

Drag-and-drop your way to a fully optimized checkout, or bring your own. Start from a template, build from scratch, or import your existing funnels. Then extend with plugins, CRM data, and custom code when you're ready.

  • ✓Drag-and-drop editor with live WYSIWYG preview. Build and publish in minutes
  • ✓Growing template library of high-converting checkout designs, updated weekly
  • ✓Import existing funnels: bring your own HTML/CSS and plug into Sticky.io's conversion tools
  • ✓One-click upsells, downsells, order bumps, and subscribe-and-save flows
  • ✓Extensive plugin library + open API for custom integrations
  • ✓Full custom code support. Build JS plugins and custom experiences with no limitations
Basic
2 Col
Text
Image
Button
Extra
Timer
Navbar
Forms
Form
Input
Summer Offer: Checkout Live
Publish
0s
Select an element
Campaign & Offer Management

Launch Offers in Minutes. Cut Underperformers in Seconds.

Create, test, and scale campaigns from one powerful dashboard. Manage products, offers, billing plans, and affiliate relationships — then track ROI in real time.

  • ✓Headless API — plug into any funnel, checkout, or frontend you already run
  • ✓One-click upsells, downsells, order bumps, and subscribe-and-save flows
  • ✓Affiliate tracking with real-time revenue attribution by source and channel
  • ✓Test offers across funnels and pause underperformers instantly
  • ✓Full campaign visibility — see which offers, affiliates, and channels are driving revenue
Affiliate Performance Monitor
DEMO
Affiliate
Clicks
Conv.
EPC
Action
Affiliate #2847
Google CPC
4,218
312
$2.84
Affiliate #1053
Native Ads
2,891
196
$2.41
Affiliate #7721
Influencer
6,104
88
$0.34
Affiliate #4419
Facebook Ads
3,547
241
$2.12
Affiliate #9306
Newsletter
8,432
52
$0.11
Active Affiliates
5
Avg. EPC
$1.34
Wasted Spend
—
$4,108 / mo saved
Affiliate EPC tracking — illustrative simulation Pause underperformers instantly
Subscriptions, Dunning
& Recovery

Every Rebill Is Revenue on the Line. We Make Sure It Lands.

Flexible billing models are only half the battle. The other half is making sure those recurring charges actually go through. Sticky CRM pairs a purpose-built subscription engine with optional intelligent dunning and AI-powered decline recovery, so you stop bleeding revenue on every billing cycle.

  • ✓Unlimited billing models: free trials, subscribe-and-save, prepaid, step-up, and custom cycles
  • ✓Smart dunning sequences that retry at the right time, on the right gateway, with the right parameters
  • ✓Account Updater integration that automatically recovers expired and reissued cards before they decline
  • ✓Add Sticky Recovery for AI-powered decline rescue across 160+ gateways (up to 75% recovery rate)
  • ✓Proactive churn prevention that catches at-risk subscribers before they cancel
Using Recovery
by Sticky.io
Decline Reason
Amount
Status
Card Expired
$97.00
—
Insufficient Funds
$37.00
—
Limit Exceeded
$297.00
—
Payment Block
$67.00
—
Card Rejected
$47.00
—
Insufficient Funds
$37.00
—
Insufficient Funds
$97.00
—
Do Not Honor
$147.00
—
Insufficient Funds
$47.00
—
Card Expired
$37.00
—

One Platform. Every Transaction Protected.

Funnels, checkout, billing, and recovery — handled. Now see how we protect the payments behind it all.

Let's Talk →
Built-In Payment Infrastructure

Payment Infrastructure That
Keeps Revenue Flowing.

Your checkout is only as good as the payment infrastructure behind it. Sticky.io gives you the tools to load-balance across processors, monitor gateway performance in real time, and stop revenue loss before it starts, all connected to your funnels and campaigns in one platform.

Watch What Happens When a Gateway Underperforms

Sticky CRM evaluates every gateway in real time. When approval rates drop, traffic is automatically rerouted to healthy processors. No manual intervention, no lost transactions, no downtime.

Healthy gateway: traffic flows, revenue captured
Underperforming gateway: traffic rerouted automatically
Revenue: always flowing to the best processor

The result?

Zero revenue lost to outages or declines. Approval rates stay high. Your customers never see a failed checkout.

Sticky CRM — Gateway Routing
DEMO
Transactions
Gateway 1
Approval Rate
64.1%
Gateway 2
Approval Rate
94.7%
Gateway 3
Approval Rate
93.6%
Gateway 4
Approval Rate
53.6%
Gateway 5
Approval Rate
96.2%
3 Healthy 2 Rerouted
Illustrative Simulation
Sticky CRM — Gateway Routing
DEMO
Incoming Transactions
Gateway 1
Rerouted
64.1%
Gateway 2
Approval Rate
94.7%
Gateway 3
Approval Rate
93.6%
Gateway 4
Rerouted
53.6%
Gateway 5
Approval Rate
96.2%
3 Healthy 2 Rerouted
Illustrative Simulation

Gateway Health Monitoring

Real-time visibility into approval rates, dispute ratios, and processing performance for every gateway. Proactive alerts surface issues early, so you can act before revenue is affected.

Multi-MID Load Balancing

Automatically distribute transaction volume across processors and MIDs — organized by product line, geography, and processor performance — for maximum uptime and approval rates. No single point of failure.

Cascading Gateway Logic

When a transaction declines on one gateway, it automatically cascades to the next, routing by BIN, geography, card type, and gateway capacity in milliseconds.

Chargeback Prevention Suite

Integrated fraud scoring, real-time risk flagging, and dispute alert partnerships that resolve issues before they become chargebacks — reducing fraud and keeping dispute ratios low.

Intelligent Decline Recovery

Add Sticky Recovery for AI-powered retry logic with smart timing, card updater support, and multi-gateway reattempts. Recover up to 75% of failed transactions on a pay-for-performance model.

Approval Rate Analytics

Track authorization rates by gateway, product, BIN range, and geography. See exactly where revenue is leaking and which gateways are underperforming.

PAYMENT INFRASTRUCTURE

160+ Processor Integrations.
Zero Single Points of Failure.

If a gateway goes down or underperforms, Sticky.io reroutes transactions automatically — so an outage never becomes lost revenue. Enterprise-grade payment redundancy, built in.

160+
Payment
Gateways
99.99%
Uptime via
Failover
Up to 40%
Higher
Approval Rates
17+
Years in Subscription
Payments

Pieced Together vs. Purpose-Built

Most merchants duct-tape five or six tools together and hope nothing breaks. Here's what changes when your entire stack, from funnel to rebill, was designed to work as one.

Capability Duct-Taped Stack Sticky.io
Funnel & Checkout Builder Separate tool, developer needed for every change No-code drag-and-drop builder with templates, or bring your own
MID Management No visibility. Single processor. Multi-MID load balancing + health monitoring
Payment Gateways 1–3 integrations, manual config 160+ gateways with smart routing & cascading
Chargeback Prevention None. You find out from your processor Integrated fraud scoring, chargeback alerts, and prevention partnerships
Decline Recovery Basic retries or none at all AI-powered retries across 160+ gateways (up to 75% recovery)
Subscription Billing Rigid plans, limited flexibility Free trials, subscribe-and-save, prepaid, step-up, custom cycles
Upsells & Order Flows Hard-coded, requires dev for changes One-click upsells, downsells, and order bumps, configurable in minutes
Campaign Management Separate tool, no payment data Offers + billing + payments unified in one platform
Affiliate Tracking Third-party tools, delayed reporting Native tracking with real-time revenue attribution
Analytics Siloed dashboards, manual exports Deep reporting across funnels, subscriptions, payments, and campaigns
Payment Resilience One processor. One point of failure. Multi-gateway redundancy with automatic failover — 17+ years in subscription payments
Scalability Breaks at volume $12B+ processed annually, enterprise-grade infrastructure
Frontend Flexibility Locked into their checkout and templates Headless API that works with any frontend, funnel, or checkout
Everything Under One Roof

The Performance Marketer's
Complete Toolkit.

Stop juggling tools. Every piece of your revenue stack lives in one platform.

sticky.io/funnels
$ sticky funnels --describe

✓ WYSIWYG drag-and-drop editor
✓ Template library updated weekly
✓ Import your own HTML / CSS
✓ Full custom code + plugin support

$ sticky funnels --status
no-code builder  |  drag-and-drop  |  custom HTML/CSS support
Ready.
$ sticky payments --routing-config

✓ 160+ gateway integrations
✓ Real-time MID health monitoring
✓ BIN + geo-based routing rules
✓ Automatic failover on decline

$ sticky payments --health
160+ gateways  |  40%+ approval increase  |  auto-failover ON
All MIDs healthy.
$ sticky checkout --features

✓ One-click upsells & order bumps
✓ Countdown timers & urgency bars
✓ Mobile-first responsive design
✓ A/B test every element

$ sticky checkout --performance
2.5x higher conversion  |  40% AOV increase  |  12x faster checkout
Optimized.
$ sticky fraud --integrations

✓ Equifax partnership — identity verification
✓ Chargeback alert integrations (Ethoca, Verifi)
✓ 3DS2 authentication built in
✓ Pre-integrated fraud & prevention partners

$ sticky fraud --status
chargeback reduction 85%  |  prevention partners ACTIVE
All integrations active.
$ sticky campaigns --list-features

✓ Headless API for any frontend
✓ Upsells, downsells, order bumps
✓ Real-time campaign ROI
✓ Multi-funnel offer testing

$ sticky campaigns --status
headless API  |  multi-funnel testing  |  real-time ROI
Performing.
$ sticky billing --capabilities

✓ Unlimited billing models
✓ Smart dunning sequences
✓ Account Updater integration
✓ AI-powered decline recovery

$ sticky billing --status
smart dunning ON  |  Account Updater ON  |  retention 3.5x longer
Recovering.
$ sticky affiliates --tracking

✓ Real-time EPC tracking
✓ Revenue attribution by source
✓ Chargeback-to-affiliate tracing
✓ One-click affiliate kill switch

$ sticky affiliates --status
EPC tracking LIVE  |  CB-to-affiliate tracing ON  |  kill switch ARMED
Tracking.
$ sticky analytics --overview

✓ Funnel + checkout analytics
✓ Subscription & churn metrics
✓ Payment trend dashboards
✓ Campaign attribution reports

$ sticky analytics --integrations
Triple Whale ✓  |  GA4 ✓  |  Tableau ✓
Integrations available.

The Numbers Speak for Themselves.

Sticky.io powers the entire revenue stack, from checkout to rebill, for some of the largest D2C and performance marketing brands in the world. This is the core of what we do, not a bolt-on feature.
$12B+
Processed Annually
160+
Payment Gateways
3.5x
Longer Customer Retention
+40%
Higher Approval Rates

Stop Duct-Taping Your Revenue Stack.

Your business needs more than a CRM that tracks contacts, and more than a checkout page you can't change without a developer. See how Sticky.io unifies everything from funnel builder to rebill recovery, so you can scale without losing MIDs or sleep.

  • No-code funnel & checkout builder with drag-and-drop editor
  • Multi-MID load balancing and health monitoring
  • 160+ gateways with smart routing & cascading logic
  • Built-in fraud prevention and chargeback alert partnerships
  • Add Sticky Recovery to rescue up to 75% of failed transactions
  • Campaign, affiliate, and subscription management in one platform
  • One-click upsells, downsells, and order bumps