Stop Losing Revenue
You’ve Already Earned.

Most failed payments aren’t cancellations. They’re accidents. Sticky.io Recovery has more than tripled recovery rates for subscription brands with AI-timed retries, intelligent routing, and MID-safe guardrails. And you only pay for what we actually recover.

No upfront fees Cancel anytime PCI DSS Level 1
Recovered this month
$1,284,612 ↑ 73.4%
LIVE
Order #SK-48201 · Visa · 55 $249.00 Recovered
Order #SK-48199 · Mastercard · 05 $89.99 Retry T+24h
Order #SK-48197 · Amex · 51 $179.00 Re-routed
Order #SK-48195 · Visa · 05 $59.00 Recovered
17+ years of decline and retry outcomes.
Trained into every decision.
The engine’s edge is data. Nearly two decades of transaction and retry history from Sticky.io’s billing platform: which decline codes come back, which issuers approve a second attempt, and which retry windows actually win. It plugs into whatever stack you already run. Nothing to migrate, nothing to replace.
3.4×
Recovery-rate lift at one live account: from 10% to 34% of declines recovered
160+
Gateways and MIDs supported for routing and cascade
$12B+
Subscription revenue processed annually

How much are you losing right now?

A failed payment doesn’t just cost you the charge, it usually costs you the customer. Enter your decline volume and see what a higher recovery rate is worth, every month.

40%
Don’t know your numbers? The free assessment pulls them from your real decline data.
Estimated monthly impact

What a higher recovery rate is worth

Revenue recovered from declined transactions
$150,000
about $1,800,000 a year
Increase in recovery revenue
+300%
Our ROI calculator provides estimates based on average data from Sticky.io. These figures are not guaranteed and should be used for informational purposes; consult experts for financial decisions.

Every decline gets a recovery plan in milliseconds

Sticky.io sits between your billing system and your processors. The moment a payment fails, our engine reads the signal, builds the recovery path most likely to approve, and schedules each retry for when the odds are best.

 

The 90-second overview of Recovery by Sticky.io

The recovery flow

AI retries on the path most likely to approve

The moment a payment fails, our engine reads the decline code, BIN, issuer behavior, and customer history. Then it picks the retry window and the best-performing gateway for that specific decline.

  • Issuer-aware retry timing
  • Decline-code & reason-code intelligence
  • Multi-gateway cascade when a retry alone won’t win
  • Recovery guardrails (no over-retrying, no chargeback risk)
Retry engine · live
Visa · insufficient funds $179 Decline 51
Retry on issuer-aware window T+18h Pending
Cascade to next gateway Approved Routing
Renewal captured $179 Recovered
The handoff

Every decline has a shelf life

Recovery works best as the first responder, not the last resort. Card networks cap how many times a transaction can be reattempted, issuers score every blind attempt, and buyers stop expecting the charge. The earlier the handoff, the more of the transaction is still winnable.

At the first decline
Best odds

Full retry budget, issuer trust intact, and any recovery lands on the billing date your buyer expects.

After 3 in-house attempts
Falling

Each blind attempt spends the network retry cap and chips away at the MID’s standing with issuers, dragging approvals on healthy traffic too.

After 5 attempts, weeks later
Low

Past the caps, every attempt draws reattempt fees. And a late recovery surprises the buyer into the chargebacks that feed your VAMP ratio.

Aged backlog rebills
Salvage only

Expired cards, reissued numbers, lapsed customers. There’s still money here, but it’s a different job with different expectations.

Route the decline to Recovery the moment it happens. Sometimes the right move is an immediate re-route, sometimes it’s waiting 18 hours. Either way, the decision gets made while the transaction is still winnable. And you don’t have to take the decay on faith: the dashboard reports recovery efficiency per attempt, so you can watch it in your own data.

VAMP is the Visa Acquirer Monitoring Program: it tracks every merchant’s fraud and dispute ratios, and crossing its thresholds means fines for your acquirer and remediation or termination risk for your MIDs.

Built to fit the stack you already run

Integration is two API endpoints, with webhooks for every event. Your billing system keeps doing the billing; Sticky.io takes over the moment a payment fails, and you stay in control throughout.

Your side

Your billing stack

CRM, subscription platform, or in-house billing. No migration, no checkout rebuild.

Sticky.io Recovery

Decisioning layer

Reads each decline the moment it happens, decides whether, when, and where to retry, and routes every attempt down the path most likely to approve.

Your side

Your gateways & MIDs

Your processor relationships stay yours. We orchestrate retries across the rails you already have, and can add more when you need them.

Works with
AdyenStripeBraintreeWorldpayCybersourceAuthorize.netNMIAirwallexRocketGateUSAePayMPGSFinix+ 150 more

Every recovery event is available over API and webhooks for your own reporting, multi-currency support is built in, and our team scopes the exact engineering lift for your stack as part of the free assessment.

What’s inside the engine

Recovery does two jobs, relentlessly: smarter retries and honest reporting. That’s the whole product, on purpose. Nothing to bolt on, no engineering lift.

Smarter retries

The engine reads each decline’s code, BIN, issuer behavior, and customer history, picks the retry window with the best odds of approval, and routes the attempt across the gateways and MIDs you already have. Guardrails keep every attempt inside network rules and your risk tolerance.

  • Issuer-aware timing & decline-code intelligence
  • Multi-gateway cascade across your rails, 160+ supported
  • Configurable retry ceilings & never-retry code compliance
  • Gateway health limits: consecutive-decline alerts with optional auto-disable
  • Learns from every outcome

Honest reporting

Full visibility into why payments fail, and exactly what Recovery earned. Every recovered dollar is attributed to the engine and measured against your baseline, so finance sees what your old setup wouldn’t have caught and the fee always has proof behind it.

  • Success rate by decline reason & issuer-level performance
  • Uplift vs. baseline & recovered-dollar attribution
  • Average attempts & days to successful recovery
  • Recovery status on every transaction, with API + webhooks

Subscription brands growing with Sticky.io

These brands ran on the Sticky.io platform with Recovery working inside it. The standalone product runs on the same engine that drove their results.

60%
YoY Revenue Growth
“Sticky.io gave us the ability to take our company and our membership experience to a whole new level. I don’t know of another platform I’d recommend like Sticky.io.”
Stephen EzellCEO · Truly Free
52%
Reduction In Chargebacks
“If you’re looking for a billing platform that will work with you to solve your business needs, Sticky.io is it.”
Sean WhiteleyPresident · RealDefense

We Don’t Make Money
Unless We Recover Yours.

There’s no setup fee, no license, and no minimum. You pay a small share of the revenue Sticky.io recovers for you, and nothing else.

We can price this way because we know where the recoveries are. If the engine didn’t work, this pricing model wouldn’t either.

For enterprise teams: formal agreements, security review, and dedicated implementation support are available when procurement needs them.

One plan, priced on performance

0% upfront. Pay only a share of what we recover.
  • AI retries, smart routing, decline intelligence
  • MID-safe guardrails & retry ceilings
  • Recovered-revenue attribution & uplift proof
  • Real-time recovery analytics & reporting
  • API-first + webhooks
  • Cancel anytime, with no contracts or minimums
Our guarantee: If we don’t recover it, you don’t pay.

Why Sticky.io recovers more than the alternatives

Most teams still run the old playbook: fixed retry schedules, generic dunning emails, a single gateway, and a quarterly review of what got lost. Here’s how that stacks up against AI retries, gateway cascading, MID-safe guardrails, and performance-based pricing in one engine.

Sticky.io Recovery Native Billing Retries
(built into your billing platform)
Traditional Dunning
(legacy schedule-based tools)
Concierge / Manual
(human-run recovery services)
AI-powered retry timing ✓ Issuer-aware, adaptive ~ ML-based, generic to platform Fixed intervals Human-driven
Multi-gateway cascading ✓ 160+ gateways Single processor only ~ Limited integrations N/A
Decline-code intelligence ✓ Live, granular ~ Basic codes only ~ Reporting only N/A
MID-safe retry guardrails ✓ Built-in ~ Fixed caps only ~ Limited Manual judgment
Recovered-revenue attribution ✓ Uplift vs. baseline ~ Platform metrics only ~ Reporting only ~ Manual reports
Pay-only-when-we-win pricing ✓ Yes Bundled with platform fee ~ Often subscription + share ✓ Yes (but capped scale)
Best for Enterprise subscription businesses Single-platform start-ups Legacy enterprise contracts Low-volume, high-LTV brands

Answers for every role on your revenue team

Sticky.io Recovery gives finance, payments, growth, and ops the answers they each need, without the spreadsheet handoffs.

For CFOs & VP Finance

Predictable revenue, healthier margins

Forecast renewals with confidence, lift CLTV without adding cost centers, and stop watching earned revenue disappear into involuntary churn.

You get: Uplift-vs-baseline reporting, recovered-dollar attribution, revenue-share pricing
For Heads of Payments

Higher approvals, lower decline rates

Improve first-attempt approval rates across every gateway, MID, and region, with the issuer intelligence to know exactly why.

You get: Multi-gateway cascade, decline intelligence, issuer-level reporting
For CEOs & Founders

Growth without hidden leaks

Stop involuntary churn from eroding hard-won acquisition spend. Recovered revenue compounds into ARR, retention, and a healthier bottom line.

You get: Hands-off automation, real ROI reporting, no extra headcount
For High-Risk eCom Managers

Compliance-friendly recovery at scale

Keep revenue flowing across multiple MIDs and high-risk verticals with retry guardrails and network-compliant reattempt limits built in.

You get: Recovery guardrails, consecutive-decline limits, gateway auto-disable

Frequently asked questions

What makes Sticky.io Recovery better than other revenue recovery solutions? +
Traditional dunning relies on fixed schedules and email reminders. Sticky.io Recovery analyzes decline reasons, issuer behavior, gateway performance, and customer history in real time, deciding the exact moment and path most likely to succeed. It works with any ecommerce platform, payment stack, or subscription system, and you only pay a share of what we recover.
How does the pay-for-performance pricing actually work? +
There are no upfront fees, no licenses, and no minimums. You pay a small share of the revenue Sticky.io recovers for you, nothing more. If we don’t recover it, you don’t pay.
Are there contracts or minimum commitments? +
No contracts, no minimums. You can cancel Sticky.io Recovery anytime. Because we only earn on the revenue we recover for you, our incentives are aligned with yours from day one.
Can I run this alongside my current dunning or retry strategy? +
We recommend Recovery makes the first attempt, not the last. Card networks cap reattempts per transaction, so every retry your own system burns before the handoff spends budget the engine could have used at a smarter moment, and repeated blind attempts teach issuers to keep declining. Merchants who route declines to Recovery from the first failure see materially higher recovery than those who hand over transactions after exhausting their own schedules.
Can you recover our backlog of old failed transactions? +
We can run a salvage pass on aged declines, and it usually finds money, but set expectations accordingly: cards expire, numbers get reissued, and customers move on, so recovery rates on old inventory are structurally lower than on fresh declines, and the recoveries that do land are likelier to be disputed by buyers who stopped expecting the charge, with every one of those disputes feeding your VAMP ratio. The right setup is both: a one-time salvage pass on the backlog, and first-decline routing going forward so new failures never age into a backlog.
What does integration actually involve? +
Integration is two API endpoints: the Smart Dunning API returns the best retry path and timing for each failed transaction, and the Complete Session API reports final outcomes back so the model keeps learning from your traffic. Webhooks fire at every stage of the lifecycle (recovery started, each failed attempt, payment recovered, payment not recovered, plus refund events), so your own systems always know the dunning state of every transaction. There’s no CRM migration and no checkout rebuild; your billing platform keeps doing the billing while Recovery manages the failed-payment path. Our team scopes the exact engineering lift for your stack as part of the free assessment.
Does this work with our existing gateways and PSP contracts? +
Yes. Recovery orchestrates retries across the gateways and MIDs you already have, under your existing processor relationships and contracts. Multi-PSP setups are supported, and retry guardrails prevent the redundant attempts that inflate processor fees. If you want additional rails, we can add them from the set of gateways Sticky.io already supports.
How do retries protect customer experience and brand reputation? +
Sticky.io is built to be customer-sensitive: it evaluates issuer rules, decline reasons, and customer behavior to pick retry windows that maximize approvals without creating friction. Recovery guardrails (dynamic suppression after success, configurable retry ceilings, and blacklist logic) prevent over-retrying and chargeback risk.
What about PCI compliance and data security? +
Sticky.io maintains PCI DSS Level 1 compliance, the highest standard for payment security. Every transaction, retry, and recovery event runs through compliant infrastructure designed to protect sensitive customer data end-to-end.
What impact does recovery have on customer lifetime value? +
Recovering a failed payment doesn’t just save a single charge, it keeps the whole subscription alive. On average, the remaining lifetime value of a rescued customer is about 3.5× the failed transaction itself, so every recovery compounds into long-term CLTV gains.
How much time will my team need to spend managing this? +
Virtually none. After a quick setup, Sticky.io autonomously decides retry timing, routing, and recovery path for every transaction. Your team gets full visibility through dashboards and reports, but the system does the work.

See exactly how much revenue you’re leaving on the table

Tell us a few things about your subscription business and our team will build a custom recovery estimate based on your real decline data, issuer mix, and gateway setup. No commitment.

Custom recovery estimate
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