April 2021: Subscription Commerce Conversion Index
The pandemic triggered a boom in subscription commerce activity and “subscription curious” consumers spent more time browsing online. See subscription features consumers valued most during the start of 2021.
The customer acquisition cost (CAC) payback period formula is an important indicator of subscription business health. Follow this guide to calculate and interpret your CAC payback period.
Ensure your subscription business brings in more revenue per customer than it spends on each acquisition — here’s how to strategically track your LTV:CAC ratio.