Discover how merchants who devoted efforts to engaging “subscription curious” consumers benefited in the middle of 2021 and which subscription features merchants restricted.
The customer acquisition cost (CAC) payback period formula is an important indicator of subscription business health. Follow this guide to calculate and interpret your CAC payback period.
Ensure your subscription business brings in more revenue per customer than it spends on each acquisition — here’s how to strategically track your LTV:CAC ratio.