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How Live Concert Cancellations Could Impact the Ecommerce Space

Our CEO Brian Bogosian shares how businesses and artists need to find new ways to distribute the content consumers would typically find elsewhere prior to the pandemic.

The COVID-19 pandemic has forced the world to reexamine various aspects of life, including business, events and art. Social distancing requirements and other government regulations mean traditional concerts and events could be postponed for many more months.

The co-founder of Lollapalooza, an annual four-day music festival, predicts there may not be concerts in the U.S. until 2022 because of the pandemic, according to The Hill.

That’s forcing many businesses and artists to rethink how they deliver art to the masses. And consumers must find alternative ways to entertain themselves.

“Merchants and artists…are going to have to look for efficient means of distribution that allow for people to digest content in a safe, socially responsible manner,” sticky.io president and CEO Brian Bogosian told PYMNTS.com.

He went on to note that, “content distribution through ecommerce will create new opportunities for enterprises and artists to excel in a world that’s different now than it was yesterday.”

Read the full PYMNTS.com article here.

Learn more about how the right ecommerce platform can help you create lasting customer bonds — even as business landscapes change. Schedule a demo to get started.