November 2021: Subscription Commerce Conversion Index

Choose sticky.io Subscriptions for a smooth BigCommerce migration. Our app has the features and support you need as you migrate your shop.

The customer acquisition cost (CAC) payback period formula is an important indicator of subscription business health. Follow this guide to calculate and interpret your CAC payback period.

Ensure your subscription business brings in more revenue per customer than it spends on each acquisition — here’s how to strategically track your LTV:CAC ratio.