The COVID-19 pandemic has become a catalyst for the growth of subscription services. As more consumers are staying home, demand for easy, contactless shopping options is on the rise.
Legacy and incumbent retail brands must capitalize on this shifting demand to keep up with the changing business landscape. But offering, or just streamlining, a subscription service can be complex. The most effective subscription strategy gives both merchants and consumers flexibility and options.
"It's important to have a platform that understands the direct-to-consumer channel and can allow for users to bundle, curate or replenish products,” sticky.io Chief Operations Officer Ro Bhatia told Retail Dive.
Bhatia broke down a few of the key factors in determining whether a retail business has a solid system to support successful subscription service offerings, such as flexible fulfillment, omni channel capabilities and localized payment methods like Apple Pay or eWallet.
Read the other key success factors in the full Retail Dive article here.