sticky.io Style Guide

Creating work that presents sticky.io beautifully and consistently

CREATIVE GUIDELINES

Last updated: Dec 3, 2021

Select style type

Tone

Tone includes: Brand Mission, Brand Positioning Story, Brand Purpose Story, Value Proposition, Company Values, and anything else related to the message.

Contact us with questions

Brand Mission

sticky.io brand mission statement

A simple and concise purpose of being.

To be the go-to ecommerce solution for lasting relationships between brands and people.

Brand Positioning Story

sticky.io brand postioning story

A brand’s positioning articulates the unique position the brand wants to occupy in the market and in customers’ minds. It is used as an internal tool to guide marketing, communications etc.

Today’s customer-obsessed brands seeking to grow their businesses and maximize revenue need to better understand their customers wants and anticipate their future needs faster. That means having the analytics and business intelligence to discover more effective ways to connect with new customers, while reaching existing customers with the right message and offers that keep them coming back for more.

That’s why we created sticky.io. Built from the ground up to equip you with the customer insights to innovate and accelerate your speed to market. sticky.io integrates seamlessly with any front-end storefront, eliminating the need for numerous plugins, broadening your billing and order management capabilities, and transforming transactions into recurring revenue. With sticky.io’s advanced analytics and reporting, brands can identify what actions will make the biggest impact so they can make smarter and faster decisions to optimize opportunities and drive profit.

sticky.io is the fast-scaling, recurring billing and customer management platform with the technology expertise and support to connect, bond and grow your business.

Brand Purpose Story

sticky.io brand purpose story

A simple and concise purpose of being.

An enduring and emotive encapsulation of why the brand exists, what it does and its values. It is an internal tool to guide decision-making and brand activation.

When a person browses, chooses and buys, their natural desire is to be the unique center of the experience. They also want that experience to be a true expression of themselves. To survive and grow, brands must connect and bond with each individual.

We are leaders in using technology to create enduring relationships between brands and people. We oer unparalleled service and support to our clients, creating unique relationships that drive growth and value beyond simple so ware solutions. We do this with our industry expertise, our hyper-focus on brands and their specific needs, hands-on implementation and training services, dedicated success managers, robust documentation and knowledge base, and our amazing customer support team.

Connect. Bond. Grow.

Value Proposition

sticky.io Value Proposition

The unique value that we offer to customers

Innovating ecommerce technology to build brands.

Customer-centric focused:

Enabling seamless customer experiences beyond the first purchase to help brands connect, bond and grow.

Operations focused:

Maximizes revenue by increasing your operational efficiency and accelerating the speed to market.

Technology focused:

Enabling deep integrations that reduce churn and increase speed to market.

Data focused:

Providing actionable insights and advanced reporting to enable seamless customer experiences.

Flexibility focused:

Providing nimble ecommerce and subscription billing options that seamlessly integrates with your front-end storefront.

Security focused:

Protecting your business with PCS-DSS Level 1 compliant security practices that ensure safe transactions and reduce the incidence of fraud.

Company Values

sticky.io Company Values

The values that drive our brand.

BE S.T.I.C.K.Y.

Supportive:

Collectively working together with an open mind and inclusivity.

Tenacious:

Performance-driven, problem-solvers that take hold of challenges.

Innovative:

Being creative visionaries in your work and thinking.

Customer-obsessed:

Constantly listening to our customers and prioritizing their needs.

Knowledgeable:

Always curious and being students of the game.

Your Best Self:

Think and act with authenticity, integrity, and kindness.

Logo

Primary and Secondary Brandmarks, Taglines, Clear Space, Sizing, Usage and Incorrect Usage, Colors (Primary, Secondary), and Color Variants.

Contact us with questions

Downloads

GEt ZIPs of our logos, brandmarks, and other media files

The downloads include AI, PSD, SVG, PNG, GIF, and other files.

How to pick which logo to use

Header

Sub stuff

Words

Words

Words

Clear Space

Header

Sub stuff

Words

Words

Words

Lockups: Tagline

Header

Sub stuff

Words

Words

Words

Acceptable color and usage

Header

Sub stuff

Words

Words

Words

Brand mark pattern

Header

Sub stuff

Words

Words

Words

Colors

Colors includes: Primary Colors, Secondary Colors, Color Variants, Usage and more.

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The basics

Our brand colors play an important role in our brand identity system. The colors include both primary and secondary colors.

Primary colors

Primary brand colors are the main (primary), consistent set of colors used in all logo, graphics, publications (PR), and more. Primary brand color should not be change because they are central to the brand's visual identity.

Our primary brand colors are light blue, dark blue, dark charcoal and white. Light blue and dark charcoal are featured in our brandmark.

Two of these colors, Light Blue and Dark Charcoal are featured in our Brandmark.

Light blue and white are the most prominent colors in our system as they stage our brandmark and are used most often.

Dark charcoal and dark blue can be used as supporting colors, as they complement the other colors and bring depth and contrast to our digital and printed materials.

Primary brand colors must never be altered.

HEX:
#3cb4e5
RGB:
64 180 226
CMKY:
65 10 20
PANTONE:
298C
 
 
 
HEX:
#4a4f54
RGB:
74 79 84
CMKY:
69 59 52 33
PANTONE:
7540C
HEX:
#1b3e6f
RGB:
27 62 111
CMKY:
100 84 30 16
PANTONE:
541C
 
 
 
HEX:
#ffffff
RGB:
255 255 255
CMKY:
0 0 0 0
PANTONE:
000C

Secondary colors

Secondary colors highlight and compliment the primary color or colors.

Our secondary brand colors include orange, green, purple, light blue and light grey. Orange, purple, light grey and green are all available in two shades.

These colors are intended to provide accent to our design system and communications by adding a bit of spark and added personality.

Light Gray

HEX: #bdc5c9
Ultra-Light Gray

HEX: #f9fafb
Alice Blue

HEX: #ebf7fd
Orange

HEX: #d96c00
Dark Orange

HEX: #df4602
Purple

HEX: #8a7dd1
Dark Purple

HEX: #463797
Green

HEX: #46a850
Dark Green

HEX: #007934

Typography

Typography includes: Brand Font, Universal Fonts, Expressive Font, Font Usage and more.

Contact us with questions

Our Fonts

Typography is an important component of our brand identity system. The font families illustrated in this section are some of the families that are available for use.

Brand Font

The quick brown fox jumps over the lazy dog.

The quick brown fox jumps over the lazy dog.

The quick brown fox jumps over the lazy dog.

Brand typography

Our brand typography is Source Sans.

This family is intended for use in marketing materials, such as printed and digital collateral, other brand materials and tradeshows. It is also featured  on our website.

This family includes a versatile range of styles and weights and can be used for headlines, sub-headlines and text.

Headlines can appear in all caps or a combination of upper and lowercase.

This font family is available from the Marketing team.

Universal Font

The quick brown fox jumps over the lazy dog.

The quick brown fox jumps over the lazy dog.

The quick brown fox jumps over the lazy dog.

Universal typography

Our brand typography is Open Sans.

This family can be used in all non-marketing materials, including presentations and general correspondence.

This family includes a versatile range of styles and weights and can be used for headlines, sub-headlines and text.

Headlines can appear in all caps or a combination of upper and lowercase.

This font family is available universally.  You can download from Adobe.

Expressive Font

The quick brown fox jumps over the lazy dog.

The quick brown fox jumps over the lazy dog.

The quick brown fox jumps over the lazy dog.

Expressive typography

Our brand typography is Poppins.

For headlines, you can choose an expressive font, such as a display, handwritten or script style. These unconventional font designs have details and intricacy that help attract the eye. They are intended for use in marketing materials, such as printed and digital collateral, other brand materials and tradeshows.

These font families includes a versatile range of styles.

For subtitles, use caution when using expressive fonts, including display, handwritten and script styles.

Don’t use expressive fonts, including display, handwritten and script styles for body copy.

These font families are available from Google Fonts.

Photography

Photography includes: Brand Photography, Photo Background, Logo Use, and Types.

Contact us with questions

Brand Photography

Photography is an important component of our brand, as it adds humanity, personality and evokes emotion.

Lifestyle shots should appear be real and not posed. People should look friendly, happy and approachable.

Product shots should be appealing and modern.

Photo Background

There are a couple ways the logo and type can be used on a photographic background, but each option should be exercised with care, making sure the logo and type aren’t obstructed by the image.

Logo and type on photo background

In most cases, you can either use the positive and reversed out versions of the brand logo on top of a background image.

Photos with shallow depths-of-field work best.

Avoid busy images with too much detail.

Applying a darker transparent overlay on an image helps makes the logo and type more readable.

Illustrations

Illustrations includes: TBD.

Contact us with questions

Downloads

GEt ZIPs of our logos, brandmarks, and other media files

The downloads include AI, PSD, SVG, PNG, GIF, and other files.

Heading (extra)

Header

Sub stuff

Words

Words

Words

Heading

Sub-Head

Sub-sub

Blue head

List 1:

Stuff

List 1:

Stuff

List 1:

Stuff