Headless CRM separates customer data management from the user interface, allowing businesses to use any frontend while keeping powerful backend customer management. This flexible approach lets companies create custom experiences without being limited by traditional CRM interfaces.

A Payment Orchestration Layer is a central hub that combines different payment methods, fraud protection, and compliance systems into one simple interface. It helps businesses manage complex payments more easily instead of handling each payment type separately

A commerce engine is the core system that powers online stores, handling product listings, payments, inventory, and customer data. It connects all the pieces needed for online selling to work together smoothly and create better shopping experiences.

A monolithic commerce platform is one big software solution that handles all parts of online selling - inventory, payments, customers - in a single system. Everything is built together, making it simpler to use but less flexible than modular approaches.

Composable commerce lets businesses build custom online stores by picking and choosing the best tools for payments, inventory, and customer experience. This flexible approach helps companies create unique shopping experiences and quickly adapt to changes.

Headless commerce separates frontend customer experience from backend operations, allowing businesses to use any frontend technology while leveraging powerful backend systems. This architecture provides flexibility to create unique, tailored online experiences without platform constraints.

An automation workflow is a series of automated processes that streamline business operations using technology to complete tasks without human intervention. It creates cohesive systems where various tools work together efficiently for maximum productivity

Webhook integrations enable real-time communication between software applications by sending instant data when specific events occur. Instead of constantly checking for updates, apps receive automatic alerts for events like new signups or transactions.

API integration connects different software applications to enable seamless communication and data exchange. It creates interconnected systems that work together efficiently, like payment gateways communicating with e-commerce platforms automatically

Business Intelligence (BI) uses technologies and strategies to collect, analyze, and present business data for informed decision-making. It transforms raw data into meaningful insights through collection, analysis, and visual dashboards.

Current ratio measures a company's ability to cover short-term debts with short-term assets. Calculated as Current Assets ÷ Current Liabilities, it reveals liquidity position and operational efficiency. Essential for assessing financial stability.

Email deliverability is the ability of emails to reach recipients' inboxes instead of spam folders. It's crucial for email marketing success, directly impacting engagement rates, conversions, and business results. Poor deliverability wastes marketing efforts.

Deferred revenue (unearned revenue) is payment received for goods/services not yet delivered. Under accrual accounting, it's recognized as income only when earned, not when cash is received.

Multi-channel dunning uses email, SMS, phone calls, and direct mail to collect overdue payments strategically. This approach tailors communication to customer preferences, improving debt recovery while maintaining respectful, varied contact methods for better results

Pay As You Go (PAYG) is a flexible pricing model that charges customers only for actual usage of a service or product, rather than fixed fees. Perfect for businesses wanting usage-based billing that scales with customer consumption.

Subscription boxes are curated product packages delivered regularly (usually monthly) to subscribers. They offer convenience and discovery for consumers while helping businesses build loyal customer bases across diverse categories like beauty, food, and lifestyle.

Subscription management is the process of overseeing recurring billing, renewals, cancellations, and customer data for subscription-based businesses. It's the backbone that ensures seamless service delivery and payment collection for companies relying on recurring revenue models.

Customer Acquisition Cost (CAC) = total marketing & sales spend ÷ new customers acquired. It's your cost per new customer. Example: $10K spent ÷ 100 new customers = $100 CAC. This metric is crucial for evaluating marketing efficiency and overall business profitability.

Customer Lifetime Value (CLV): The total revenue a customer generates throughout their relationship with your business. Calculate it to optimize acquisition costs, retention strategies, and predict future revenue streams. Smart companies focus on maximizing CLV, not just individual transactions.

Customer churn is when customers stop using your product or service. It signals dissatisfaction or better alternatives—and directly affects your revenue and growth. Know it, track it, fix it.

Maintaining clean, accurate & current data through error detection, deduplication & standardization. Like a healthy diet for databases—directly impacts business intelligence, decision-making & customer satisfaction.