As attracting long-term customers rather than one-time buyers grows more beneficial, many merchants are turning to subscriptions as a strategy for extending customer lifetime value. Not only do subscriptions support brand loyalty, they also can achieve untapped revenue potential.
The new sticky.io Subscriptions application for Shopify makes it easy for merchants to start selling subscriptions directly through Shopify without a lengthy setup process. This saves time, money and loads of stress.
The benefits of selling subscriptions on Shopify are endless and positively affect both merchants and consumers. Learn how you can scale your business with this new Shopify subscription app.
The recurring revenue revolution is upon us — and for good reason! Subscriptions are attractive for both merchants and consumers.
Convenience: Subscriptions offer ultimate convenience for customers by giving them the products they need and want without ever having to leave their homes or enter their payment information more than once. Customers should also be able to self-manage their subscriptions with a few taps on their smartphones for ultimate convenience.
Saving money: Using subscriptions is a great way for consumers to save money on products they buy often. Instead of paying full price each time, they can find subscribe-and-save deals that take a certain percentage off each order, ultimately giving them more bang for their buck.
Personalization: Consumers enjoy receiving curated products or suggestions relevant to their purchase history and interests. Subscriptions allow merchants to collect individual subscriber data and offer hyper-personalized offers that cater to each customer.
Insightful data: Third-party cookies are on their way out, but merchants can leverage subscription data to understand customer behavior. Moreover, subscription data can accurately depict long-term customer trends to understand churn, buying patterns and other behavior indicators that can help you scale.
Customer retention: Subscriptions keep consumers coming back periodically, extending your customer lifetime value and building brand loyalty. Selling standard or prepaid subscriptions, automatically retrying failed transactions and allowing customers to self-manage their subscriptions are all ways to keep your customers around for the long haul.
Stable revenue: Unlike one-time retail products, subscription sales are more likely to stay consistent through market changes and fluctuations, making it a great addition to your business for financial stability. This allows you to work on scaling your brand while also growing income gains through subscription revenue.
Subscriptions are wildly beneficial, but changing consumer standards continue to alter merchants’ ecommerce strategies. Fortunately, sticky.io’s new subscription app for Shopify lets merchants sell subscriptions the way customers want to buy.
The sticky.io app gives merchants the power to create flexible subscription offers including standard, prepaid or custom recurring billing — allowing them to sell in a way that makes sense to their specific business needs. While many subscription merchants offer standard billing, merchants can use the sticky.io app to offer options to bill by cycle, bill by date or bill by relative date.
For example, some meal kit subscriptions may have a set schedule because of perishable goods, but other subscription models can have more flexibility, leaving the customer to decide how often they’d like to receive a replacement. Depending on the product, supply chain and available inventory, the merchant can choose to give subscribers frequency and flexibility options. If you’re selling several subscription products, you can apply bulk updates to billing models for easy management.
Moreover, we built the native app to specifically work with Shopify, ensuring merchants won’t waste valuable time with complex setup processes or configurations. Adding or updating products and subscriptions is easily done directly within the Shopify admin portal. Not only that, but merchants can easily view insightful subscription analytics that enable them to:
Not only does the sticky.io Subscriptions app save merchants time, it also provides customers with time-saving features designed to attract and retain high-value subscribers.
These features inspire consumer trust and loyalty, ultimately allowing merchants to extend customer lifetime value and lower churn rates to create a successful future selling subscriptions.
Selling subscriptions is a learning experience and we’re here to help. Our team of subscription experts is available to provide in-house customer support whenever you need assistance. Use our Help Center and onboarding guide to launch quickly and start generating recurring revenue in a snap.
Shopify merchants can install the application in a few clicks to quickly get started building customer bonds and making steady subscription income.