turn failed payments
into profits

Automate your revenue recovery, reduce involuntary churn and increase customer lifetime value with sticky.io’s Smart Dunning software.
  • Instantly recover up to 75%

    of declined transactions
  • Quick and easy to integrate via API
  • Proven AI-driven retry logic
  • Immediate churn reduction
request a demo
see how much revenue you could recover with our calculator
Your sale price
0
Churned MRR recovered
with Smart Dunning
$150,000
Recovery Revenue Variance
+30%
Average Order Value
Monthly Declined Transactions
Current Recovery Rate
New Recovery Rate
(based on our average range)
40
%
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case study
Science of Skill levels up with Smart Dunning
51%
revenue
recovery rate
37%
more money
recovered
41%
increase in payment
success rates
27%
more revenue recovered per payment try
Smart Dunning isn’t just a tool, it's 
a strategic asset that has empowered
 us to navigate the challenges of decline recovery with unparalleled efficiency
 and effectiveness.”
– Dylan Richard, General Manager
how RealDefense recovered 35%
of declined recurring transactions
7.5%
additional gross
revenue generated
35%
of declined
revenue salvaged
Quick, seamless transition to Smart Dunning
“The sticky.io team worked hand-in-hand with us during the whole migration process. Their willingness to address our specific needs allowed us to be more successful.”
– Sean Whiteley, President of RealDefense
recovering a telehealth subscription company’s revenue by 32%
32%
of declined orders recovered via Smart Dunning
37%
of declined revenue recovered via Smart Dunning
Discover how sticky.io empowered this telehealth brand to creatively grow subscriptions, enhance revenue recovery and give customers greater control over their orders.
more revenue. less work.
traditional vs Smart Dunning
sticky.io’s Smart Dunning — a powerful churn reduction tool — leverages AI to determine the optimal date and time to rebill. Refined through millions of transactions, Smart Dunning is precise, easy to integrate via API and compatible with any ecommerce platform. Toggle the button to see how it compares to traditional dunning methods.
a credit card is
declined or past due.
credit card icon
Smart Dunning uses real-time
data + AI
to predict the optimal
time for a recharge attempt.
timed connections icon
reduce declines and increase successful rebills.
green tick credit card iconsmart dunning icons
a credit card is
declined or past due.
credit card icon
a series of reminders
are sent through emails and
texts to retry the card.
messaging outreach icons
a low proportion of
payments are salvaged.
dunning messaging retries
based on rules set by the
merchant, each retry
accumulates fees and risk.
green tick credit card icontraditional dunning icons
or
customer

churns.
icon of a man leaving representing churn
see how sticky’s churn reduction software is transforming ecommerce and subscription businesses like yours
Download your free Smart Dunning ebook today!

automated payment recovery made easy

growth icon
Recovers up to 75% more of failed subscription rebills.
chart icon
Uses your real-time customer data and AI to predict optimal rebill attempts.
recover icon
Recovers up to 20% more revenue than traditional dunning strategies.

reduce decline rate

retain your customers

recover more revenue

Smart Dunning helps online merchants reduce failed payments and credit card declines by automating retries based on customer behavior. It minimizes involuntary churn, improves customer retention and lowers subscription churn, boosting your recovery rates and revenue.

reduce churn

Lower involuntary churn with targeted recovery strategies, designed to keep more customers active.

reduce declines

Smart Dunning is up to 51% more successful on first recovery attempts than traditional decline recovery strategies.

automate retries

Use AI and customer data to automatically optimize retry strategies for declined transactions.

recover revenue

Don't let money slip away. Instantly recover up to 75% more revenue with automatic rebilling.
let’s make a bet
Smart Dunning can outperform traditional dunning solutions any day of the week.
If our solution doesn’t, we’ll give you $100. Talk to a representative today to learn more.*
learn more

Frequently Asked Questions

Q: What makes Smart Dunning better than other revenue recovery solutions?
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Our machine learning algorithm has analyzed millions of transactions and has gotten smarter with each rebill. Smart Dunning doesn’t rely on predetermined intervals or rules to decide when declined transactions should be retried. It calculates the moment you’re most likely to win each transaction based on data gathered from millions of rebill attempts.

Not only is it highly accurate, but it’s also much easier to integrate than other options. Smart Dunning can be completely implemented through API calls, making it fully compatible with any ecommerce platform or tool you can imagine.

see API documentation

Q: Can I use this alongside my current decline revenue recovery strategy?
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Yes, but we wouldn’t recommend it. 

If you choose to keep your traditional dunning strategy alongside Smart Dunning, you’ll likely continue to see long lines of declines. Your processor will charge you fees for each transaction attempt, even if the transaction is declined. These fees will eat into your profitability over time.

Smart Dunning can get more of your transactions approved on the first or second retry. Additionally, our pricing model means you’ll pay just cents for additional attempts. All in all, you’ll see the most benefits if you enact Smart Dunning across all of your declined transactions.

Q: How can I be sure my customers’ data stays secure?
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sticky.io upholds PCI DSS Level 1 compliance, guaranteeing the secure and safe handling of your customers' sensitive information throughout the entire dunning process and beyond.

Q: How can I make sure aggressive retry/dunning strategies don’t harm my brand’s reputation?
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Our machine learning algorithms account for customer behavior and preferences to determine an optimal retry schedule that won’t cause customer frustration. Additionally, you have control over the number of retry attempts you want to make. This helps you maintain a positive customer experience while improving involuntary churn. 

Q: Is it difficult to get started with Smart Dunning?
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We’ve designed Smart Dunning to be as simple as possible for your team to add, and our in-house experts are here to support you through the onboarding process and beyond. After a short, two- to three-day integration period, Smart Dunning is fully automated with no maintenance needed so you and your team can focus on other strategic initiatives.

Additionally, our API is easy to integrate with any composable commerce tech stack, so you can start improving your revenue recovery immediately.

Q: What is the impact of Smart Dunning on CLTV?
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Smart Dunning is proven to increase customer lifetime value. For every subscription saved by Smart Dunning, merchants processed 3.51 total transactions on average. This means you’re not just saving one sale, you’re salvaging four.

Q: How much time should I expect to spend managing the service?
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Smart Dunning is a zero-maintenance solution and is designed to be hands-off for your team. Once integrated, it operates autonomously, determining optimal rebilling times without requiring constant attention. 

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