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With these 14 exclusive reports, you can tap into actionable data to:
Boost annual recurring revenue
Reduce churn by improving subscriber retention
Sharpen customer acquisition strategies
Gain insights into consumer behavior and preferences
Implement conversion strategies that drive engagement
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What’s inside?
Consumer behaviorCustomer acquisitionEconomic impactSubscriber retention
This exclusive collection, valued at over $300,000, features 14 in-depth reports from PYMNTS, a global leader in data and insights on payment innovation, in collaboration with Sticky.io.
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$300k worth of industry research
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21,174 consumers surveyed
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1,391 merchants surveyed

Consumer preferences and behavior

Explore what 131 million U.S. consumers value most in retail subscriptions. This collection helps you understand how transparency, trust and convenience shape subscriber behavior and provides viable strategies to keep customers engaged.

Key takeaways:

  • Transparency builds trust: 81% of subscribers demand clear communication. Learn how optimizing transparency can positively impact subscriber loyalty.
  • Flexibility fuels loyalty: 78% of subscribers expect pause and skip options. Discover why offering adaptable subscription plans is vital to CTLV.
  • Free trials present opportunity and risk: 80% of new subscriptions start with free trials, but 26% of users abuse them. Find ways to convert trial users while managing the risks of misuse.
Download the collection now to align your subscription strategy with evolving customer preferences and boost long-term loyalty.
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PYMNTS Reports on Consumer Preferences and Behavior:
What 131 Million U.S. consumers want from retail subscriptions

The importance of convenience in subscriptions

The challenge of cheaters: 60% of subscribers game the system
What 131 million U.S. consumers want from retail subscriptions
To capture the interest of 131 million U.S. consumers seeking new retail subscriptions, providers need to offer more than just convenience. This report highlights the critical importance of access to exclusive, high-quality items in driving subscription success.
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The importance of convenience in subscriptions
This report reveals that inflation hasn’t dampened consumers' willingness to pay for convenient subscriptions. With many managing multiple subscriptions, the report emphasizes the need for providers to offer diverse plans that enhance customer experience. These insights are crucial for subscription businesses aiming to succeed in a competitive market.
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The challenge of cheaters: 60% of subscribers game the system
As economic pressures rise, 60% of retail subscribers admit to gaming the system to avoid paying for services. This report reveals that cost-conscious consumers are finding ways around payments instead of canceling their subscriptions. Research conducted for this report also highlights a growing concern: nearly half are likely to continue this trend in the coming year.
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Customer acquisition and conversion strategies

Attracting and converting new subscribers is key to sustainable growth. This collection offers insights into seamless onboarding, effective trials and the power of partnerships to accelerate conversions.
PYMNTS Reports on Customer Acquisition and Conversion Strategies:
How to convert trial users into loyal subscribers

Promotions at the forefront of new subscriptions

Excitement, not savings: what drives subscription choices

Subscribe and save: how subscriptions are reducing in-store shopping

Key takeaways:

  • Frictionless sign-ups drive higher conversions: Learn how a smooth sign-up process increases conversion rates.

  • Personalization pays off: Discover how flexible plans and delivery options transform curious browsers into loyal customers.
  • Targeted demographic strategies yield results: Dive into demographic research on Millennials and Gen Z to understand their importance in driving business growth.
Download the full research collection valued at over $300,000 to discover data-backed strategies for driving customer acquisition and conversions.
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How to convert trial users into loyal subscribers
Recent insights reveal that one-third of consumers who signed up for subscription services in 2020/21 were primarily motivated by free trials. This research also identifies the key features that successfully convert the “subscription curious” into loyal, long-term subscribers.
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Promotions at the forefront of new subscriptions
Recent findings indicate that while consumers have recently signed up for a substantial number of new subscription services, the overall growth of new subscribers has plateaued. Insights from this report reveal that targeted promotions can significantly boost conversion rates.
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Excitement, not savings: what drives subscription choices
Retail subscribers are twice as likely to sign up for the thrill of the experience rather than saving money. According to PYMNTS Intelligence’s latest study, enjoyment is the top reason 30% of consumers choose to subscribe, while only 18% cite cost
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Subscribe and save: how subscriptions are reducing in-store shopping
Retail subscriptions are reshaping consumer behavior, with nearly one-third of subscribers relying on scheduled or auto-fill services for most of their purchases.
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Economic impact and pricing challenges

Stay ahead of economic challenges with strategies to manage pricing, retain customers and build resilience.
This collection offers insights into how rising costs, flexible payment plans and personalization can sustain your subscription business.

Key takeaways:

  • Inflation drives cancellations: Discover how rising costs are impacting subscriber behavior, with 56% of consumers canceling subscriptions to manage expenses.

  • Value trumps cost: Learn why focusing on enjoyment and convenience over price can drive loyalty and reduce churn, even in a challenging economy.
  • Economic pressures impact spending: Unlock insights into shifting consumer habits as subscribers become more selective, reducing their total subscriptions to prioritize value​.
Looking for more insights? Download the full collection to uncover pricing strategies that boost retention and secure long-term success.
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PYMNTS reports on economic impact and pricing challenges:
Flexibility and discounts: the keys to keeping retail subscribers

Inflation pushes consumers to reevaluate their subscriptions

The real reasons behind subscription cancellations and retention
Flexibility and discounts: the keys to keeping retail subscribers
This report shows that while about 61 million U.S. consumers hold retail subscriptions, 20% are considering cutting back as the pandemic eases. This report highlights that offering plan flexibility and pricing discounts can be effective strategies for retailers to combat churn.
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Inflation pushes consumers to reevaluate their subscriptions
This report highlights a significant shift in consumer attitudes toward subscription services due to rising costs. With a notable increase in those citing affordability as a barrier to enrollment, this report also offers essential insights into how economic pressures are impacting subscriber loyalty.
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The real reasons behind subscription cancellations and retention
While cost is cited as the reason behind 56% of all subscription cancellations, the real story goes beyond price. In the past year, consumers have trimmed down their retail subscriptions, but the factors driving these decisions are more nuanced than they appear. Discover the insights in this report on how subscription providers can overcome cost concerns and improve both conversion and retention rates.
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Subscriber retention and loyalty

Loyal subscribers are the foundation of a thriving subscription business. This collection reveals how to build trust, offer the right perks and maintain engagement to foster loyalty and reduce churn.
PYMNTS reports on subscriber retention and loyalty:
The key to subscription retention: value and ease

The loyalty factor: 30% of subscribers drive 80% of revenue

Prevent cancellations with smart refund strategies

How retail subscription merchants can win and retain high-LTV customers

Key takeaways:

  • Loyalists drive revenue growth: Discover how to retain high-LTV subscribers who generate most of your revenue.

  • Free shipping and perks drive retention: See how perks like free shipping remain essential, with 42% of consumers likely to cancel if these features are removed​.
  • Seamless payments prevent churn: Learn how top merchants use frictionless payment experiences, including BNPL, to avoid cancellations and boost loyalty​.
Download now to unlock applicable insights that keep customers loyal and drive sustainable growth.
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The key to subscription retention: value and ease
Retail subscriptions are declining as consumers cut back on nonessential services. This report uncovers which subscriptions are staying and which are being discarded. This edition dives into the key features that drive long-term loyalty, helping subscription providers understand what truly matters to their customers.
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Prevent cancellations with smart refund strategies
What sets top-performing subscription merchants apart? The features they offer to keep subscribers loyal. In this PYMNTS Intelligence decision guide, you’ll discover key strategies that help merchants drive growth and how the right refund features can prevent cancellations and keep your subscription business thriving.
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Win and retain high-CLTV customers
It’s not just about cost. While many consumers cite price as a reason for canceling subscriptions, PYMNTS' latest study reveals a deeper truth: cost isn’t the real issue, even for discount seekers.
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The loyalty factor: 30% of subscribers drive 80% of revenue
Loyal subscribers are the lifeblood of subscription businesses, generating nearly 80% of revenue for merchants. However, two in 10 of these high-value customers could cancel if merchants fail to deliver the features that keep them engaged. Stay ahead by understanding what your subscribers need to remain loyal and drive continued growth.
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