Although there are endless success stories that confirm data can add enormous value, it is hard to know where data fits in on an everyday basis. Today, the rise of technology and SaaS solutions has made it easier for companies, more than ever, to acquire data analytics capabilities in a variety of ways.
Emotionally connected customers buy more, visit more often, care less about price, pay more attention to your messaging, and refer friends and family.
Brands must create a seamless omnichannel experience for prospective customers. sticky.io’s Vice President & Chief Product Officer Lyn Tran details how brands can rise to consumer expectations with the right approach.
