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Sticky Glossary

Your go-to guide for comprehensive definitions and information about common terms used within the ecommerce industry.
Sticky Glossary > Recovery > Automated Recovery Workflows

Automated Recovery Workflows

What is a re-engagement campaign
Re-engagement campaigns are targeted efforts to reconnect with inactive customers through personalized messaging. They aim to restore interest, prevent churn, and bring dormant subscribers back to active usage.
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What is a smart retry
Smart retry uses intelligent algorithms to automatically reattempt failed payments at optimal times. Unlike basic retries, it considers decline reasons, customer patterns, and success data to maximize recovery chances.
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