Sticky Glossary > CRM > Customer Data Management
Customer Data Management
What is customer churn?Customer churn is when customers stop using your product or service. It signals dissatisfaction or better alternatives—and directly affects your revenue and growth. Know it, track it, fix it.
Learn More -> What is data hygiene?Maintaining clean, accurate & current data through error detection, deduplication & standardization. Like a healthy diet for databases—directly impacts business intelligence, decision-making & customer satisfaction.
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