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Sticky Glossary

Your go-to guide for comprehensive definitions and information about common terms used within the ecommerce industry.
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Customer Management

What is Customer Attrition
Customer attrition is the rate at which customers stop doing business with a company over a specific period, also known as churn rate or customer defection.
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what is customer retention?
Customer retention is a business strategy focused on keeping existing customers engaged and continuing to purchase from a company rather than switching to competitors, maximizing customer lifetime value.
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