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Sticky Glossary

Your go-to guide for comprehensive definitions and information about common terms used within the ecommerce industry.
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Product Bundling & Upsell Features

What is product bundling?
Product bundling is a marketing strategy where multiple related products or services are packaged together and sold as a single unit, often at a discounted price compared to buying items separately.
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What is cross-selling?
Cross-selling is a sales technique where customers are offered complementary or related products alongside their main purchase to increase the overall transaction value and enhance their experience.
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What is a downsell?
A downsell is a sales technique where customers who decline an initial offer are presented with a lower-priced alternative to still capture a sale and prevent complete loss.
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What is an upsell?
An upsell is a sales technique where customers are encouraged to purchase a more expensive or premium version of a product they're already buying to increase average order value
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