Reporting & Analytics
What is the CAC Payback Period?The Customer Acquisition Cost (CAC) Payback Period is the time it takes for a company to recover the cost of acquiring a new customer through the gross-margin-adjusted revenue that customer generates. In simpler terms, it answers the critical question: "How many months until a new customer pays back their acquisition cost and starts generating a profit?"
Learn More -> What is business intelligence?Business Intelligence (BI) uses technologies and strategies to collect, analyze, and present business data for informed decision-making. It transforms raw data into meaningful insights through collection, analysis, and visual dashboards.
Learn More -> What is current ratio?Current ratio measures a company's ability to cover short-term debts with short-term assets. Calculated as Current Assets ÷ Current Liabilities, it reveals liquidity position and operational efficiency. Essential for assessing financial stability.
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