SAN FRANCISCO — June 29, 2022 — sticky.io, the leading ecommerce platform provider for subscription management and recurring billing, announced the appointment of Gabby Cohen to its board of directors.
"Gabby is a seasoned executive in ecommerce building direct-to-consumer brands and her background will be invaluable to guide our accelerated growth plans, market expansion and product strategy," said Brian Bogosian, president and CEO at sticky.io. "We are delighted to have connected with Gabby and to support the Women on Boards Project, and welcome her to our distinguished board of directors."
Cohen brings two decades of unmatched experience in brand building with an established reputation for innovative marketing and communications leadership across fashion, lifestyle, technology, retail and subscription commerce to sticky.io. Her expertise in scaling brands including Harry’s, Inc., SoulCycle and Rent the Runway, and innovative spirit come at an instrumental time to build upon sticky.io’s success as a modern billing platform.
Direct-to-consumer (DTC) ecommerce is evolving as brands adapt to achieve profitable growth amid increased competition. Subscription-based offers have spurred growth for DTC brands as consumers look to manufacturers for increased convenience, savings and reliability.
“The subscription industry has been booming over the past two years and sticky.io is a leader in this category with a broad and sophisticated platform helping brands achieve their online commerce aspirations,” said Cohen. "I'm passionate about brand building, and partnering with Brian and the team at sticky.io to provide dynamic subscription billing offerings that help other brands grow their business is incredibly exciting.”
Headquartered in San Francisco, sticky.io is a leading subscription commerce platform that helps brands build lasting bonds with customers. Consumers today expect authentic and personalized experiences when they interact with brands. Being able to deliver the right message and offer at the right time can mean the difference between loyalty and churn. With 400+ partner integrations, supporting 71 million subscriptions and processing more than $4 billion in transactions annually, sticky.io is a flexible, API-driven solution built to maximize recurring revenue.