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Recover up to 75% of declined transactions.

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CAC Payback Period Calculator

Enter one period of acquisition spend and new customers, plus monthly revenue per customer and gross margin, to get your CAC, your payback period in months and the levers that shorten it. Add churn to check payback against customer lifetime.

CAC Payback Period Calculator

Enter one period of acquisition spend and the customers it won, plus what a customer earns you each month, to see how many months it takes to recoup your customer acquisition cost.

Optional: itemize your sales & marketing spend

Fill in any of these and the total above is calculated for you.

Optional: add monthly churn to check the payback against customer lifetime
Your CAC payback period
0

What shortens the payback period

Explore Sticky.io CRM

Shorten the payback period with Sticky.io CRM

Sticky.io CRM manages the full subscription lifecycle, so you can raise revenue per customer and keep subscribers past their break-even point. See it on your own numbers.

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