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Feaured CS _ Truly Free
Case Study

Truly Free Sees 60% YoY Growth After Migrating to Sticky.io

How Sticky.io helped Truly Free seamlessly migrate while reducing churn, boosting subscription growth, and increasing revenue.

Everyday kitchen scene showing reusable cleaning bottles being washed, highlighting Truly Free’s commitment to sustainable home care

Overview

Truly Free offers a subscription box for eco-friendly, organic laundry detergents and soaps. They strive to provide their customers with an exceptional membership site and experience. To effectively accomplish those goals, the CPG brand needed a robust ecommerce billing platform that supports complex and customized subscription plans to best serve their customers.

46 %
YoY subscription growth
60 %
YoY revenue growth
52 %
Reduction in churn
Challenges

Streamlined Billing Process

Truly Free (formerly called MyGreenFills) required an ecommerce platform that streamlined the billing process and enabled their customers to self-manage their subscriptions. The brand first turned to Shopify, ClickFunnels, and Wordpress plugins, but Truly Free CEO Stephen Ezell said those options were, “just a real big spaghetti mess of different apps.” 

In hopes of a more centralized system and flexible membership site, they migrated and built their own platform and API on Zuora. However, they very quickly realized Zuora is not built for subscription ecommerce businesses that sell and ship physical goods.

Truly Free needed flexible billing and offers, a customized membership site and advanced reporting and analytics for physical products and scalability support. So they set out to do another migration.

Solutions

Tools for Lasting Customer Relationships

Truly Free was looking for a company with expertise in the subscription commerce space and vast experience working with growing ecommerce businesses selling physical goods — and that’s exactly what they found with Sticky.io.

"Sticky.io took what we were looking for in an ecommerce platform to a whole new level. The analytics/reporting are one of the best I’ve seen in the industry.”

— Stephen Ezell, CEO, Truly Free

Flexible Customer Billing

Sticky.io enabled Truly Free to offer their customers unparalleled subscription customization, including:

  • Upgrades/downgrades
  • Mix-and-match options
  • Different discounting models
  • Upsells and cross-sells

Truly Free customers could also change billing frequency, change next billing dates, and set subscriptions by cycle, date, and day.

Customized Membership Site

After migrating to Sticky.io, Truly Free could enable flexible billing on the backend, while also enabling customers to set their own parameters and make changes to fit their needs — without contacting customer service.

Detailed Analytics and Reporting

Truly Free also gained deep insights into their business with dashboards that showed critical data, such as their MRR or CLTV for every customer, as well as forecasting for subscriptions.

"With a couple of simple clicks, I can see my member lifetime values on a minute-by-minute or cohorted basis, my MRR or AOV, projected product/SKU and cashflow.”
‍
— Stephen Ezell, CEO, Truly Free
Results

Total Migration Ease and Double-digit Growth

Undertaking another migration was not an easy decision for Truly Free, but they were pleasantly surprised by the level of service and support they received throughout the process with Sticky.io.

Sticky.io’s Client Success team led a detailed and thorough onboarding process, with reliable one-on-one support. There was constant communication between Sticky.io’s development, marketing, and service teams. Weekly calls throughout the process ensured Truly Free selected the right third-party partners and backend, architecting to maximize Sticky.io’s impact.

The migration to Sticky.io resulted in:

  • 46% year-over-year subscription growth
  • 60% YoY revenue growth
  • 50% more revenue recovered from declined transactions
  • 52% churn reduction

Ready For Results Like These?

Follow Truly Free’s footsteps and seamlessly migrate to Sticky.io. 

Other Case Studies

Dive into real stories of businesses who boosted conversions, kept customers longer, and unlocked revenue that used to slip away.

How SkinnyFit Built Smarter Subscriptions

Partnering with Sticky.io has given us the ability to quickly change and pivot based on what bests resonates with our customers. We’re able to understand our customers on a deeper level and provide more value.
Anwar Husain Co-Founder, SkinnyFit
40%
YoY subscription growth

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239%
Subscription growth

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If you’re looking for a billing platform that will work with you to solve your business needs, Sticky.io is it.
Sean Whiteley  President, RealDefense
52%
Reduction in chargebacks