Cellphone Service Provider Powers Up Revenue Recovery to 34.8% with Sticky.io’s Recovery

Operating in the competitive prepaid mobile services industry, the cellphone provider's success hinges on maintaining consistent revenue streams and minimizing churn. By offering flexible, pay-as-you-go mobile plans, the company caters to a diverse customer base, including budget-conscious individuals and travelers.

However, with a baseline recovery rate of just 5% using a rules-based payment recovery strategy, the cellphone provider was losing valuable revenue opportunities. This inefficiency not only led to revenue loss but also risked customer dissatisfaction and attrition.

This company needed a more advanced solution that could adapt to its unique customer base and payment environment, which included a custom CRM platform integrated with payment gateways like Authorize.net, NMI, and Stripe. They turned to Recovery to address these challenges and unlock new revenue potential.

Sticky.io's Recovery leverages advanced machine-learning algorithms to optimize payment recovery efforts, adapting to individual customer behaviors and payment patterns. For the cellphone provider, this meant a customized approach that fit seamlessly into their existing systems, enhancing recovery efforts across all transactions.

The Sticky.io team worked closely with this merchant to integrate Recovery into their CRM and payment gateway infrastructure. This seamless deployment allowed the cellphone provider to start benefiting from Recovery’s capabilities without disrupting their day-to-day operations.

Within nine months, the cellphone provider saw a remarkable transformation in its payment recovery outcomes. Implementing Recovery led to:

Recovery rate success: Improving from a baseline of 5% to 34.8%, the merchant saw a 596% increase.
Efficiency: On average, only 2.15 attempts are now needed to achieve a successful recovery, demonstrating the precision of Recovery’s algorithms.
Speed: The average time to successful recovery was reduced to 12.99 days, further minimizing the merchant’s revenue disruption.
These improvements have not only increased revenue for the cellphone provider but have also strengthened its customer loyalty by providing a more reliable and consistent payment experience.

The merchant’s success with Recovery by Sticky.io highlights the power of a tailored, data-driven approach to payment recovery. By transitioning from a rules-based strategy to Recovery’s advanced technology, the merchant has significantly boosted its recovery rates, reduced churn, and enhanced overall business performance. This partnership underscores Sticky.io’s ability to deliver impactful solutions that meet the evolving needs of subscription-based businesses.