Blooming Success: How a Leading Floral Company Grew Subscriptions by 239% with Sticky.io

Known for their modern floral arrangements, this leading floral and gifting company recognized their existing subscription solution had limitations. To meet evolving customer expectations, they needed a more robust, flexible subscription management platform capable of delivering personalized experiences.

Specifically, the company sought to enable prepaid subscriptions, allowing customers to select flower arrangement tiers, choose their delivery frequency, and easily make upfront payments for varying durations. This capability would empower subscribers with greater flexibility and control, fostering deeper customer relationships.

Additionally, the company wanted to enhance their offerings by adding gifting capabilities. Their vision was to allow customers to effortlessly gift subscriptions, customizing frequency, duration, and delivery details to suit any occasion.

Finally, addressing a growing demand for personalized experiences, the company aimed to build a more flexible subscription model with enhanced customer control. This included multiple subscription tiers, varied delivery cadences, and flexible billing options, complemented by an intuitive member portal for easy subscription management and customization.

To address these challenges and achieve their goals, the company decided to implement Sticky.io for Salesforce Commerce Cloud. This strategic move allowed them to hit their challenges head-on with specific approaches, including:

• Tailored subscriptions with flexible billing: Sticky.io enabled the company to enhance customer control, customize experiences, and offer financial flexibility via various subscription tiers, frequencies, and duration of payments. They were able to implement more complex billing features like subscribe- and-save and seasonal billing to offer further versatility for the customer.
• Seamless gifting integrations: Gifting functionality was smoothly incorporated into the company’s subscription models, giving customers the ability to effortlessly manage multiple delivery addresses for a streamlined and customizable gifting experience. Customers were now able to easily gift prepaid subscriptions and one-time deliveries directly within their member portal.
• Empowering customers with an intuitive member portal: Sticky.io's member portal enabled the company to establish a dynamic subscription model with versatile delivery, multiple tiers, and flexible billing options, giving customers the power to manage and tailor their subscriptions effortlessly, fostering a sense of ownership and convenience.

“Since we’ve launched subscriptions, it has become a more and more important part of our offering each year as we grow it and as it helps us have that more expected revenue coming in, which is helpful for our farms and our other partners.”

By implementing Sticky.io for Salesforce Commerce Cloud (SFCC), the company underwent a transformative journey with remarkable outcomes, achieving a substantial 239% surge in active subscriptions in a 16-month span to reach new heights within the floral and gifting industry. 

This strategic partnership with Sticky.io also facilitated a significant 28% increase in monthly recurring revenue (MRR) over the course of a single year, underscoring the effectiveness of the subscription management tool in raising their recurring revenue stream and enhancing financial stability.

Sticky.io's natively-built cartridge for SFCC resulted in a more seamless customer experience, allowing this industry leader to offer frictionless subscription services. Moreover, the incorporation of versatile gifting features expanded the range of the brand's offerings, accommodating a variety of customer preferences and fostering deeper connections.

Most notably, the introduction of a member portal empowered subscribers with greater control over their subscriptions. This innovative feature resonated with customers, resulting in heightened engagement and satisfaction.