Health & Wellness Brand Achieves 40% Surge in Subscription Growth

A leading health and wellness brand launched on Sticky.io because existing CRM solutions lacked the necessary customization. Many alternative systems relied on generic, templated designs or lacked reliable functionality.

Ultimately, the decision came down to a need for control, flexibility, and seamless integration. A company spokesperson explained that the brand wanted to build a unique, custom e-commerce experience rather than relying on standard templates, requiring a platform that could easily integrate across their entire technology stack and vendor ecosystem.

Additionally, the brand needed an e-commerce platform that enabled them to design tailored subscribe-and-save options that resonated with their customer base, paired with robust analytics to launch, test, refine offers, and continuously optimize their subscription program.

Customization & Strategic Control

Sticky.io’s API-driven platform and custom integrations give the health and wellness brand the freedom to run their business exactly how they want. “You don’t get the same customization ability with Amazon as you do with Sticky.io, especially when it comes to subscribe-and-save options. Sticky.io enables us to provide better value to our customers in the most enticing way for them,” shared a company spokesperson.

Rapid Testing and Optimization

Launching with Sticky.io allowed the brand to better test marketing campaigns and different subscribe-and-save offers to get a true sense of what their customers want. It also allowed them to see how customers respond to different e-commerce experiences.

Reducing Fraud and Chargebacks

Fraud, declined transactions, and chargebacks were three critical operational focus areas for the brand.

They implemented Sticky.io’s value-added services early in their partnership. The Account Updater feature automatically updates customer payment details, increasing approval rates on recurring transactions—leading to an 88% successful billing rate on updated cards over a 12-month period.

Integrated anti-fraud solutions also helped the brand mitigate attacks, reducing chargebacks by 40% within six months of implementation.

Custom Integrations

One of Sticky.io’s primary advantages was its seamless ability to integrate with other core technologies in the brand's tech stack. Using APIs and custom integrations, the brand connected Sticky.io directly with their email marketing platform, sales tax compliance software, referral marketing programs, and fulfillment partners—streamlining operations across the entire business.

Reliable Customer Support

The spokesperson credits Sticky.io’s customer support team with helping the brand scale over several years of rapid growth. “Their willingness to solve anything that pops up has kept our relationship strong. I’ve reached out to them in the middle of the night and their customer service team has quickly responded,” he shared.

Partnering with Sticky.io has ultimately enabled the health and wellness brand to rapidly scale and run their business akin to top-tier powerhouse subscription brands. The brand grew its number of subscribers by 40% over a 12-month period, saw a 31% increase in average order value, and reduced chargebacks by 40% after launching with Sticky.io.

Sticky.io also helps them manage up to four times their standard order volumes during busy peak seasons without disruption. This capability to flexibly handle seasonal spikes positions the brand to continue building loyalty and extending customer lifetime value.

A company spokesperson credits the reliable partnership and Sticky.io’s deep industry knowledge for helping the brand quickly develop into the impactful e-commerce and subscription business they always aspired to be. “The Sticky.io team has been in the e-commerce space for such a long time that their experience has really helped merchants like ourselves grow significantly. We utilize them as a resource to overcome any new challenges we face.”