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Unlock Three Years of Premium Ecommerce Industry Research

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Unlock insider access to 14 premium research reports from PYMNTS and Sticky.io, packed with industry insights you won’t find anywhere else — valued at over $300,000.
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With these 14 exclusive reports, you can tap into actionable data to:
  • Boost annual recurring revenue  
  • Reduce churn by improving subscriber retention  
  • Sharpen customer acquisition strategies  
  • Gain insights into consumer behavior and preferences  
  • Implement conversion strategies that drive engagement

What’s Inside?

This exclusive collection, valued at over $300,000, features 14 in-depth reports from PYMNTS, a global leader in data and insights on payment innovation, in collaboration with Sticky.io.
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Diagram showing automated customer lifecycles and workflows

Discover what 131M U.S. subscribers value most. Learn how trust and convenience shape behavior, and get proven strategies to maximize engagement.

Learn More
Green Sticky.io character surfing on a blue board while surrounded by shopper icons, moving toward a checkout symbol, representing guiding customers smoothly to purchase.

Attracting new subscribers is key to growth. Use this collection to master seamless onboarding, effective trials, and partnerships that accelerate conversions.

Learn More
Global map illustrating international payment routing across regions

Build resilience against economic shifts with strategies for pricing and retention. Learn how flexible payments and personalization can sustain your subscription business.

Learn More
Illustration showing rising subscription revenue with an upward bar chart and growth arrow

Loyal subscribers are the foundation of your business. Learn to build trust, offer the right perks, and maintain engagement to foster loyalty and reduce churn.

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Consumer Behavior
Diagram showing automated customer lifecycles and workflows

Discover what 131M U.S. subscribers value most. Learn how trust and convenience shape behavior, and get proven strategies to maximize engagement.

Learn More
Customer Acquisition
Green Sticky.io character surfing on a blue board while surrounded by shopper icons, moving toward a checkout symbol, representing guiding customers smoothly to purchase.

Attracting new subscribers is key to growth. Use this collection to master seamless onboarding, effective trials, and partnerships that accelerate conversions.

Learn More
Economic Impact
Global map illustrating international payment routing across regions

Build resilience against economic shifts with strategies for pricing and retention. Learn how flexible payments and personalization can sustain your subscription business.

Learn More
Subscriber Retention
Illustration showing rising subscription revenue with an upward bar chart and growth arrow

Loyal subscribers are the foundation of your business. Learn to build trust, offer the right perks, and maintain engagement to foster loyalty and reduce churn.

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Consumer Preferences and Behavior

Attracting and converting new subscribers is key to sustainable growth. This collection offers insights into seamless onboarding, effective trials and the power of partnerships to accelerate conversions.

Key Takeaways:

  • Transparency builds trust: 81% of subscribers demand clear communication. Learn how optimizing transparency can positively impact subscriber loyalty.
  • Flexibility fuels loyalty: 78% of subscribers expect pause and skip options. Discover why offering adaptable subscription plans is vital to CTLV.
  • Free trials present opportunity and risk: 80% of new subscriptions start with free trials, but 26% of users abuse them. Find ways to convert trial users while managing the risks of misuse.
Download the collection now to align your subscription strategy with evolving customer preferences and boost long-term loyalty.
Customer Preferences
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What 131 million U.S. consumers want from retail subscriptions
To capture the interest of 131 million U.S. consumers seeking new retail subscriptions, providers need to offer more than just convenience. This report highlights the critical importance of access to exclusive, high-quality items in driving subscription success.
Illustration showing rising subscription revenue with an upward bar chart and growth arrow
The importance of convenience in subscriptions
Despite rising inflation, consumer demand for convenient subscriptions remains resilient. To succeed in a competitive market, providers must offer diverse, experience-driven plans that help users manage multiple services effectively.
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The challenge of cheaters: 60% of subscribers game the system
As economic pressures rise, 60% of subscribers admit to gaming the system to avoid paying rather than canceling. Research shows nearly half plan to continue this trend next year.

Customer Acquisition and Conversion Strategies

Attracting and converting new subscribers is key to sustainable growth. This collection offers insights into seamless onboarding, effective trials and the power of partnerships to accelerate conversions.
Subscription

Key Takeaways:

  • Frictionless sign-ups drive higher conversions: Learn how a smooth sign-up process increases conversion rates.
  • Personalization pays off: Discover how flexible plans and delivery options transform curious browsers into loyal customers.
  • Targeted demographic strategies yield results: Dive into demographic research on Millennials and Gen Z to understand their importance in driving business growth.
Download the full research collection valued at over $300,000 to discover data-backed strategies for driving customer acquisition and conversions.
Subscription lifecycle diagram showing Trial to First Billing to Subscription Renewal to Recovery to Next Renewal in a continuous loop
How to convert trial users into loyal subscribers
Recent insights reveal that one-third of consumers who signed up for subscription services in 2020/21 were primarily motivated by free trials. This research also identifies the key features that successfully convert the “subscription curious” into loyal, long-term subscribers. 
Checkout upsell pop-up offering a discounted multivitamin bundle with 20% off, free shipping, and a prominent “Add to Cart” button.
Promotions at the forefront of new subscriptions
Recent findings indicate that while consumers have recently signed up for a substantial number of new subscription services, the overall growth of new subscribers has plateaued. Insights from this report reveal that targeted promotions can significantly boost conversion rates.
Express checkout illustration with coins and completed transactions trend.
Excitement, not savings: what drives subscription choices
Retail subscribers are twice as likely to sign up for the thrill of the experience rather than saving money. According to PYMNTS Intelligence’s latest study, enjoyment is the top reason 30% of consumers choose to subscribe, while only 18% cite cost
Illustration of coins moving along intersecting paths toward a highlighted ‘Subscription Renewal,’ symbolizing recurring revenue growth and successful renewals
Subscribe and save: how subscriptions are reducing in-store shopping
Retail subscriptions are reshaping consumer behavior, with nearly one-third of subscribers relying on scheduled or auto-fill services for most of their purchases.

Economic Impact and Pricing Challenges

Stay ahead of economic challenges with strategies to manage pricing, retain customers and build resilience.
This collection offers insights into how rising costs, flexible payment plans and personalization can sustain your subscription business.

Key Takeaways:

  • Inflation drives cancellations: Discover how rising costs are impacting subscriber behavior, with 56% of consumers canceling subscriptions to manage expenses.
  • Value trumps cost: Learn why focusing on enjoyment and convenience over price can drive loyalty and reduce churn, even in a challenging economy.
  • Economic pressures impact spending: Unlock insights into shifting consumer habits as subscribers become more selective, reducing their total subscriptions to prioritize value​.
Looking for more insights? Download the full collection to uncover pricing strategies that boost retention and secure long-term success.
economic
Offer configuration screen showing a standard offer, one-time purchase billing model, trial toggle enabled, and save and cancel buttons.
Flexibility and discounts: the keys to keeping retail subscribers
This report shows that while about 61 million U.S. consumers hold retail subscriptions, 20% are considering cutting back as the pandemic eases. This report highlights that offering plan flexibility and pricing discounts can be effective strategies for retailers to combat churn.
Infographic showing customers renewing while one drops out of the renewal cycle
Inflation pushes consumers to reevaluate their subscriptions
This report highlights a significant shift in consumer attitudes toward subscription services due to rising costs. With a notable increase in those citing affordability as a barrier to enrollment, this report also offers essential insights into how economic pressures are impacting subscriber loyalty.
Illustration of checkout flowing to subscription renewal to recpvery with Kyo anchoring the flow
The real reasons behind subscription cancellations and retention
While cost is cited as the reason behind 56% of all subscription cancellations, the real story goes beyond price. In the past year, consumers have trimmed down their retail subscriptions, but the factors driving these decisions are more nuanced than they appear. Discover the insights in this report on how subscription providers can overcome cost concerns and improve both conversion and retention rates.

Subscriber Retention and Loyalty

Loyal subscribers are the foundation of a thriving subscription business. This collection reveals how to build trust, offer the right perks and maintain engagement to foster loyalty and reduce churn.
Subscription

Key Takeaways:

  • Loyalists drive revenue growth: Discover how to retain high-LTV subscribers who generate most of your revenue.
  • Free shipping and perks drive retention: See how perks like free shipping remain essential, with 42% of consumers likely to cancel if these features are removed​.
  • Seamless payments prevent churn: Learn how top merchants use frictionless payment experiences, including BNPL, to avoid cancellations and boost loyalty​.
Download now to unlock applicable insights that keep customers loyal and drive sustainable growth.
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The key to subscription retention: value and ease
As retail subscriptions decline due to budget cuts, this report identifies which services survive the cull. Discover the essential features that drive long-term loyalty and keep customers subscribed.
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Prevent cancellations with smart refunds
What sets top-performing subscription merchants apart? Their loyalty-driving features. This PYMNTS Intelligence guide explores key growth strategies and shows how optimized refund features can prevent cancellations and sustain your business.
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Win and retain high-CLTV customers
It’s not just about cost. While many consumers cite price as a reason for canceling subscriptions, PYMNTS' latest study reveals a deeper truth: cost isn’t the real issue, even for discount seekers.
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The loyalty factor: 30% of subscribers drive 80% of revenue
Loyal subscribers generate 80% of revenue, yet 20% risk canceling if their needs aren't met. To drive growth, merchants must identify and deliver the specific features that maintain engagement and prevent churn.
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