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June 2023 Study

Subscription Commerce Readiness Report

Today’s tight market puts the ball in the consumer’s court.  Learn how to attract and retain loyal customers for the long term.

A segment of subscribers we call “loyalists” has emerged as the gold standard for subscription merchants. This small segment generates the most revenue, underscoring the critical importance of customer loyalty. Once-optional features are now table stakes for acquiring and retaining loyalists, and merchants must step up their customer experience to capture their attention.

The latest edition of our Subscription Commerce Readiness Report, a collaboration with, explores the feature offerings and user experience elements most important to loyalists.

Read the report to learn:

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How to retain high-value subscribers
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Shoppers’ favorite features
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Top engagement strategies
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What causes customers to leave