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November 2021 Study

Subscription Commerce Conversion Index

Explore key drivers behind the growing demand for retail subscriptions and learn strategies for attracting and retaining subscribers.

Consumers’ appetite for retail subscriptions continues to surge, with more people subscribing to access high-quality products they can’t find anywhere else.

Download the Subscription Commerce Conversion Index, a PYMNTS and sticky.io collaboration, for a comprehensive dive into how consumer behaviors around retail subscriptions have evolved since the pandemic’s onset and how merchants can inspire consumer trust at every phase of the customer lifecycle.

Read this index to understand:

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How product quality influences purchasing decisions
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Research-backed strategies for fostering subscriber loyalty
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Key benefits of direct-to-consumer retail subscriptions
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Subscription features modern consumers expect from merchants
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Insights on free-trial and cancellation trends
Portion of retail
subscribers who
first obtained their
subscriptions via a
free trial