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September 2023 Study

The Impact of Subscription Models on Consumer Choice

Discover which subscription models and feature offerings attract unique subscriber personas and extend customer lifetime value.

The past three years have seen retail subscriptions grow into an ecommerce staple, and merchants have widened their subscription scope and offerings to adjust to the growing landscape.

Our latest collaboration with, The Impact of Subscription Models on Consumer Choice, explores the six main retail subscription types, the conversion and retention features they should prioritize and the consumer cohorts most likely to subscribe to each type.

Read this index to learn:

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The most lucrative subscriber personas
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How each subscription type performs
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Top features for subscription conversion