Transitioning to new ecommerce technology may be costly, but recent trends highlight the need for complex billing solutions. Digital Commerce 360’s “How to Choose an Ecommerce Platform” key findings report discusses the new technology retailers and B2B companies are adopting to stay competitive in the changing ecommerce space.
We collaborated with Digital Commerce 360 to provide highlights and essential takeaways. Discover how the right technology can solve customer turnover rates and create new revenue opportunities.
Digital Commerce 360 surveyed online retailers between August and October of 2021. Below are some key findings from that survey:
Also included in the report is an interview with sticky.io’s vice president of product management Sanjay Kamble. During the Q&A, Kamble emphasized the benefits of adopting complex billing technology for both B2B companies and retailers.
Rising acquisition costs are pushing businesses to increase customer retention efforts by offering features that inspire customer trust and satisfaction. Modern billing technology not only offers flexibility and personalization for the customer, it also provides merchants with valuable data to gauge campaign success.
“Consumers want flexibility in payment methods and managing subscriptions,” explained Kamble. “They also want personalized offers tailored to their interests and purchase history. Billing platforms contain a 360-degree view of the consumer and are a powerful tool for personalization.”
Other important topics from the report include:
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