Tips & Strategies

Discover proven tactics to drive a higher average order value (AOV), improve revenue, and strengthen customer relationships.

There are five ways to calculate CLTV, with benefits and drawbacks to each formula. Discover what they are so you can make informed business decisions and understand if your business model has longevity.

Warning signs are flashing, but smart brands won’t wait till a recession is declared. These eight strategies will help your ecommerce business protect revenue, stay agile, and prepare for whatever 2025 brings.

We've curated the best affiliate marketing books to guide beginners and seasoned marketers toward affiliate marketing success.

Facing the U.S. trade war, is dropshipping still worth it in 2025? Discover how tariffs, rising costs, and ecommerce trends are reshaping this ecommerce business model — and how sellers can adapt to stay profitable.

The hottest affiliate marketing tips for 2024 include making the switch to affiliate advertising. Learn how this new trend can boost your affiliate sales.

What are issuer declines? Explore five common reasons for card issuer rejections and discover strategies to overcome them across various scenarios.

Episode four of The Ecommerce Minute: Quick Tips for Online Sellers explains decline management, including why payment declines happen and how to prevent them from affecting your bottom line.

Composable commerce is all the rage among online sellers. Go beyond the buzz with these tips on building a resilient and scalable composable commerce tech stack.

Episode three of The Ecommerce Minute: Quick Tips for Online Sellers explains the basics of merchant IDs, including how to obtain a MID and protect it from revocation with a strong fraud protection strategy.

Episode two of The Ecommerce Minute: Quick Tips for Online Sellers details how to strategically use payment cascading and routing to increase payment approval rates.

Although selling subscriptions is becoming increasingly popular, many merchants struggle to get started. Follow these tips to hit the ground running with your subscription program.

Launching a subscription program on BigCommerce doesn’t have to be complicated. See why direct-to-consumer merchants use sticky.io Subscriptions to start and scale a subscription program directly within the BigCommerce platform.

Choosing the best subscription pricing strategy isn’t just about flat rate vs. tiered pricing. Use these pricing strategies to increase retention and customer lifetime value.

As the market grows increasingly more volatile, brands can add a subscription offering to their ecommerce store to mitigate the effects of a possible recession.

Upsell strategies can increase your subscription business’ CLTV by driving excitement and value for buyers. Use these strategies to upsell your best subscribers.

Headless commerce decouples your front end and back end. See why that's a business advantage, and how this can transform your checkout, customer experience, and sales strategy.

Applying for a high-risk merchant account doesn’t have to be a hassle. Here’s how to find the best payment services provider as a high-risk merchant.

Tiered pricing strategies are common in ecommerce subscriptions. Here’s why you should create a tiered subscription offering if you’re serious about growth.

Between breakout sessions, keynotes and networking with industry pros, Affiliate Summit West was an oasis for digital advertisers and publishers. Get the key takeaways and tips from the four days of fun.