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Customer Lifetime Value (CLTV) Calculator

Calculate customer lifetime value five ways: lifetime revenue minus costs, annual revenue, gross profit per customer, order value and churn, or margin and retention. See the formula with your numbers, LTV:CAC and CAC payback, and how much CLTV grows when you lift revenue, cut churn or reduce servicing costs.

Customer Lifetime Value Calculator

Pick the formula that matches the data you have. Each method comes from the five ways to calculate CLTV explained in the article; the result shows the formula with your numbers filled in.

Customer Lifetime Value
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How to increase CLTV with Sticky.io

Unlock your CLTV potential with Sticky.io

Turn lifetime value into a growth lever

Sticky.io helps subscription brands lift revenue per customer with upsells and bundles, and keep customers longer with automated payment recovery. See how it fits your stack.

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