Direct response marketers need the tools and knowledge to collect, analyze and act on data. Read this cheat sheet to learn how.
Ecommerce is one of the world’s fastest-evolving industries, and online retailers are looking to new technological advancements to get an edge against competitors. A popular approach is "headless commerce."
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The customer acquisition cost (CAC) payback period formula is an important indicator of subscription business health. Follow this guide to calculate and interpret your CAC payback period.
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Ensure your subscription business brings in more revenue per customer than it spends on each acquisition — here’s how to strategically track your LTV:CAC ratio.
