Take a peek at this cheat sheet for monitoring and analyzing your campaign traffic. See helpful metrics and pro tips for direct response marketers.
January 25, 2023
Direct response marketers need the tools and knowledge to collect, analyze and act on data. Read this cheat sheet to learn how.
Ecommerce is one of the world’s fastest-evolving industries, and online retailers are looking to new technological advancements to get an edge against competitors. A popular approach is "headless commerce."
The customer acquisition cost (CAC) payback period formula is an important indicator of subscription business health. Follow this guide to calculate and interpret your CAC payback period.
Ensure your subscription business brings in more revenue per customer than it spends on each acquisition — here’s how to strategically track your LTV:CAC ratio.