Starting and growing a subscription program can be cumbersome without the right setup. Merchants need a flexible and fast way to offer unique replenishment and membership programs, while keeping it simple behind the scenes. That’s why we are excited to announce our preferred partnership with BigCommerce, a leading SaaS ecommerce platform that has helped merchants generate more than $25 billion in sales since 2009.
The sticky.io Subscriptions app allows BigCommerce merchants to easily launch and manage subscriptions. The native configuration means BigCommerce merchants can access sticky.io’s powerful tools to run a thriving subscription program, without leaving the BigCommerce platform.
Learn how this integration empowers merchants and helps increase customer retention.
A one-size-fits-all subscription fails to entice consumers, so give your customers options. sticky.io Subscriptions for BigCommerce allows merchants to set any subscription frequency, such as every 30, 60 or 90 days, and even on certain days of the month or holidays.
Merchants can also sell one-time products and subscriptions in a single transaction, also known as mixed-cart checkout. This capability can help merchants increase average order value. For example, say a merchant is selling a monthly subscription box for bath salts and soaps. The merchant can entice the customer to add on a loofah or other bath accessory at a discounted price during checkout, allowing for unlimited discounts and promotions.
Recent findings from our Subscription Commerce Conversion Index shows 41% of surveyed participants say they signed up for a new subscription to save money. Consumers want their subscriptions to provide value and subscribe-and-save programs effectively deliver that value.
sticky.io Subscriptions gives BigCommerce merchants the ability to offer custom subscribe-and-save options by assigning discounts to specific billing models, such as 15% off for a 60-day subscription or 10% off for a 30-day subscription. Give your customers more options so they can choose the subscription frequency and price point that makes sense for them.
Too many merchants aim to scale their subscription programs but lack the insights to pinpoint the most effective growth strategies. BigCommerce merchants using sticky.io Subscriptions have access to these helpful analytics to easily test, learn and grow subscriptions:
· Active subscriptions metrics
· Subscriber growth metrics
· Churn rates
· Retention rates
· Subscription revenue
· Top subscription products
Merchants can see all these subscription insights on a single dashboard without leaving the BigCommerce platform.
Subscription customers expect convenience. In fact, the Subscription Commerce Conversion Index found 48% of survey respondents cite “convenience” as the main reason to buy a subscription. The same index found 60% of subscription merchants offer a pause feature. Flexible subscription management capabilities, such as a customer pausing a subscription because of an upcoming vacation, keep customers around for the long haul.
Merchants using the sticky.io Subscriptions app can allow their customers to self-manage subscriptions in their existing member portals, while enabling the following options:
· Updates to billing information
· Pause, skip or cancel subscriptions
· Bill now/ship now
· Restart subscriptions
Subscribers are not the only ones benefiting from the app’s convenience. The following features help merchants save time and work more efficiently:
· Product sync — Merchants can use their BigCommerce catalog to configure subscription options without having to recreate their catalog in sticky.io.
· Mass subscription enablement — Merchants can reduce workload by enabling subscriptions on many products all at once.
· Multi-user access — Merchant admins can create accounts for other users within their organization.
· Single sign-on — Merchants can use their BigCommerce credentials to log in to sticky.io Subscriptions, eliminating the need to manage multiple credentials.
The features covered in this article are available now in sticky.io Subscriptions for BigCommerce — and we’re just getting started. Our team is continuously developing to make new and advanced sticky.io features accessible for BigCommerce merchants, so stay tuned for new releases coming soon.