SubSummit is the world’s largest event dedicated to direct-to-consumer subscriptions. sticky.io had a wealth of knowledge to share at this Subscription Trade Association (SUBTA) virtual event, as our subscription management platform serves many DTC brands.
SUBTA co-founder and CEO Paul Chambers sat down with our VP of Marketing Thomas Marks for a panel discussion. Read the highlights from their conversation and get the scoop on sticky.io and DTC subscriptions.
Omnichannel is becoming a more critical element to ecommerce than ever before. Brands used to deliver customer experiences through more siloed channels. Consumers now want a seamless experience as they jump between several different channels before making an online or in-store purchase. Brands need to leverage an ecommerce platform that enables them to deliver omnichannel experiences, then track and measure the success of that approach.
Social distancing has certainly forced many of us online to buy replenishable products. Consumers are subscribing to products you would not have thought drive subscription sales before the pandemic. This disruption has shown us almost any product can be part of a subscription, so do not make assumptions. Be sure to test, analyze results and adjust strategies to truly determine if the subscription model aligns with a particular product and audience.
“Moving forward, there are going to be very few products that do not lend themselves to subscriptions.”
A lot of other subscription applications were created to simply manage and trigger a subscription rebill. We built sticky.io to not only flexibly manage subscriptions, but to maximize revenue and get merchants up and running quickly. Here are the key ways sticky.io outshines the competition:
Reliable customer support – All of our customer success and customer support teams are U.S.-based and available through live chat, phone and email. We strive to build a strong partnership with brands and develop personalized solutions based on their unique business goals.
“A team of sticky.io solution engineers are part of the sales process to truly understand a brand and its challenges. We develop and recommend solutions based on a brand’s unique business goals.”
Brands can look forward to an updated interface and user experience in the beginning of 2021. We are also developing AI-based recommendations. Consumers want a personalized experience and AI is how we can optimize those experiences.
We are also excited to offer a native application for iOS and Android. This will enable brands to view dashboards, update orders and interact with customers. We plan for the mobile app to support conversational commerce, which would facilitate commerce through text conversations and utilize intent-based assistance to engage with customers.
Ultimately, we are intentionally creating each new feature and tool to empower brands so they can create lasting customer relationships, deliver omnichannel experiences and own the future of subscription commerce.