Get to Know Our CRO

As our new chief revenue officer, Ashish Mittal has exciting plans to grow our business and help even more merchants unlock the benefits of subscription commerce. Read this Q&A to get to know our newest member of the executive team.


July 13, 2023

Get to know our CRO Ashish Mittal

A company is nothing without its innovative leadership. That’s why we’re excited to announce Ashish Mittal as our new chief revenue officer.

As our CRO, Ashish plans to help the company scale revenue while solving real-world challenges for subscription commerce merchants. His background includes growing revenue for ShopRunner and Gopuff, two successful startups in the shipping and delivery space. Now, he’s using his ecommerce expertise to help merchants build recurring revenue and meaningful customer connections with subscriptions.

Get to Know Ashish Mittal

In this conversation, Ashish discusses his initial interest in and what he sees for the future of subscriptions.

What excites you about

What stood out to me about is that if you’re going to have a subscription offering, you need a tool like our product. In my career, most of the stuff I was pitching was a nice-to-have. I’m really excited to be a part of something that’s integral to our clients’ businesses.

What is most important to you as a leader?

I like to have fun. I think being a revenue leader means the highs are really high and the lows are really low, so I want to make sure we’re celebrating the wins. I think my team’s success is so dependent upon everyone else in this company, so these wins should be shared as we continue to drive results. It’s important to recognize that and make sure we’re having fun along the way.

What growth opportunity do you see in subscriptions?

As ecommerce continues to grow amid the backdrop of a recession, it’s going to be more important than ever for merchants and brands to drive predictable revenue and to get data about their customers.

How do you think subscription commerce will change in the next few years?

Macroeconomically, I think all the pieces are in place for subscriptions to really grow. For example, people are trying to copy the Amazon or Chewy models because of how successful they’ve been. I think going forward, there will be new versions of subscriptions — whether it’s new offer types, different digital memberships or better ways to curate the customer experience. The more you can make the customer feel special, the more likely you are to succeed.

All of this goes into the fact that subscriptions are clearly proven, but we’re just at the tipping point of what merchants can do with them. I think has one of the more robust platforms to enable a lot of this experimentation that’s going to happen over the next year or so.

"All the pieces are in place for subscriptions to really grow."

A Bright Future for Subscription Commerce

“It’s not what you know, it’s who you know,” Ashish said, referring to a mentor he met while working at a sandwich shop in high school. He attributed his career growth to this connection and highlighted the importance of relationships in the business environment.

Entrepreneurial executives like Ashish make up the leadership at, pushing our team to grow while we continuously improve the subscription experience for brands and consumers around the globe.

Get to know our other executives and learn how we power more than 71 million subscription brands around the world.