Most companies rely on repeat business, but retaining customers is especially crucial in subscription commerce. Ensuring your customers stay satisfied and subscribed is the name of the game for this business model.
sticky.io’s Vice President of Performance Marketing Chad Buckendahl says there are four strategies businesses should implement to keep customers subscribed and buying more.
“Businesses need to reduce involuntary churn, evaluate customer sentiment, prioritize the first experience and create emotional connections with customers,” Buckendahl told Retail Dive in a recent interview.
He explained focusing on those strategies will ultimately reduce churn, increase customer loyalty and drive revenue for subscription commerce businesses.
Read Buckendahl’s breakdown of each key strategy here.
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