Retention & Loyalty

There are five ways to calculate CLTV, with benefits and drawbacks to each formula. Discover what they are so you can make informed business decisions and understand if your business model has longevity.

The subscription retention rate is a must-know number for ecommerce merchants. Learn why it matters and how to calculate and improve your retention rate in this guide.

Discover proven tactics to drive a higher average order value (AOV), improve revenue, and strengthen customer relationships.

Take the guesswork out of when to rebill a customer after a declined transaction. Recovery by Sticky.io — a smart dunning solution — leverages AI to determine the optimal date and time to rebill.

Discover the tools and tactics used by top subscription businesses to keep your payment approval rate high and churn low.

No need to break out your crystal ball. Discover the subscription stats and ecommerce trends that are pointing to what's in store for 2025.

Learn about the six types of subscription models and how each works to discover which model you should offer when creating your subscription program.

Your gross retention rate and net retention rate are both key indicators of how well you can keep customers around. Learn how to track each metric and dig deeper into what they mean for your business.

Learn why it's important to prevent involuntary subscription churn and discover the best methods to maintain quality customer relationships.

Key performance indicators are an important element of growing your business — learn why you should put customer lifetime value above other metrics.

All direct-to-consumer ecommerce merchants must understand these subscription business metrics. Learn what they are and how to use each one to track your company’s success.

Get your subscription program off to the best start. Learn quick tips for offering subscription services and see how to set your program up for long-term success.

Our SVP of marketing Thomas Marks explains several ways to improve your brand's subscription retention rates despite inflation and supply chain issues.

Tiered pricing strategies are common in ecommerce subscriptions. Here’s why you should create a tiered subscription offering if you’re serious about growth.

Enhance your marketing efforts by building a customer retention strategy that counteracts growing acquisition costs. Adding subscription revenue can aid ecommerce businesses.

Emotionally connected customers buy more, visit more often, care less about price, pay more attention to your messaging, and refer friends and family.

Dunning emails encourage subscribers to quickly address a failed payment so you can avoid involuntary churn and costly payment retries. Learn how to craft impactful dunning emails and make your customers stick.

Learn how to retain subscribers and avoid growing acquisition costs. Extend customer lifetime value and grow revenue with these subscription commerce tips.