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Retention & Loyalty

Customer retention is key to building a successful subscription brand. Read these blogs to learn how to build brand loyalty and keep consumers coming back for more.

  
Recent Posts
BlogInsights

What Is a Tiered Pricing Strategy (And Why Should You Use One)?

What Is a Tiered Pricing Strategy (And Why Should You Use One)?

Tiered pricing strategies are common in ecommerce subscriptions. Here’s why you should create a tiered subscription offering if you’re serious about growth.

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BlogInsights

How Do Online Retailers Harness the Power of Personalization?

How Do Online Retailers Harness the Power of Personalization?

Giving consumers a personalized online shopping experience requires an ecommerce platform’s AI, security and flexible billing features.

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BlogInsights

The Formula for Calculating Customer Lifetime Value

The Formula for Calculating Customer Lifetime Value

Customer lifetime value (CLTV) is one of the most important metrics for subscription ecommerce businesses. Using these formulas can help improve customer acquisition and revenue generation.

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NewsInsights

Successful Direct-to-Consumer Strategies for Evolving Brands

Successful Direct-to-Consumer Strategies for Evolving Brands

Brands wanting to align with shifting consumer buying habits must double down on direct-to-consumer offerings. Our COO Ro Bhatia explains how brands can navigate new digital DTC opportunities and build lasting customer relationships.

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BlogInsights

Video: 5 Tips for Launching a Subscription Program

Video: 5 Tips for Launching a Subscription Program

Get your subscription program off to the best start. Learn quick tips for offering subscription services and see how to set your program up for long-term success.

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BlogInsights

Subscription Commerce Tips to Keep Customers Coming Back

Subscription Commerce Tips to Keep Customers Coming Back

Learn how to retain subscribers to avoid growing acquisition costs. Extend customer lifetime value and grow revenue with these subscription tips.

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BlogInsights

The Science of Customer Emotions

The Science of Customer Emotions

Emotionally connected customers buy more, visit more often, care less about price, pay more attention to your messaging, and refer friends and family.

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NewsInsights

Win Customers by Offering Flexible Subscription Options

Win Customers by Offering Flexible Subscription Options

Turn “subscription curious” consumers into loyal brand champions. Learn how to provide flexible subscription options and keep customers happy month after month.

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BlogInsights

How Smart Dunning Can Revolutionize Your Subscription Rebill Strategy

How Smart Dunning Can Revolutionize Your Subscription Rebill Strategy

Our Smart Dunning tool removes the guesswork from when to rebill a customer after a declined transaction. Smart Dunning gives subscription merchants the power to reduce churn and recover more revenue.

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BlogInsights

CLTV vs. AOV: Why Customer Lifetime Value Wins

CLTV vs. AOV: Why Customer Lifetime Value Wins

Key performance indicators are an important element of growing your business — learn why you should put customer lifetime value above other metrics.

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BlogInsights

How Adding Subscription Revenue Can Drive Customer Retention for Your Ecommerce Business

How Adding Subscription Revenue Can Drive Customer Retention for Your Ecommerce Business

Enhance your marketing efforts by building a customer retention strategy that counteracts growing acquisition costs. Adding subscription revenue can aid ecommerce businesses.

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ReportsInsights

May 2022: Subscription Commerce Conversion Index

May 2022: Subscription Commerce Conversion Index

Learn how to drive customer loyalty with this subscription merchant’s guide to the state of subscription commerce. Learn how to maximize recurring revenue and conquer economic challenges.

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BlogInsights

How to Retain Subscribers While Battling Rising Costs

How to Retain Subscribers While Battling Rising Costs

Our SVP of marketing Thomas Marks explains several ways to improve your brand's subscription retention rates despite inflation and supply chain issues.

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BlogInsights

Writing Effective Dunning Emails for Subscription Businesses

Writing Effective Dunning Emails for Subscription Businesses

Dunning emails encourage subscribers to quickly address a failed payment so you can avoid involuntary churn and costly payment retries. Learn how to craft impactful dunning emails and make your customers stick.

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BlogInsights

How to Prevent Involuntary Churn (and Why You Should)

How to Prevent Involuntary Churn (and Why You Should)

Learn why it's important to prevent involuntary subscription churn and discover the best methods to maintain quality customer relationships.

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BlogInsights

7 Subscription Business Metrics Ecommerce Merchants Should Know

7 Subscription Business Metrics Ecommerce Merchants Should Know

All direct-to-consumer ecommerce merchants must understand these subscription business metrics. Learn what they are and how to use each one to track your company’s success.

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BlogInsights

Subscription Retention Rate: The Ecommerce Seller’s North Star

Subscription Retention Rate: The Ecommerce Seller’s North Star

The subscription retention rate is a must-know number for ecommerce merchants. Learn why it matters and how to calculate and improve your retention rate in this guide.

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