Our SVP of Marketing shares key attributes to look for in a subscription commerce platform and what sets sticky.io apart. Watch the interview that appeared during SubSummit, the largest event for DTC subscription brands.
July 13, 2023
Brands will get the most value if they select a subscription commerce platform that suits their specific needs, growth plans and business models. Align with your team to answer these important questions before meeting with a subscription commerce platform provider.
Are you selling physical goods, digital services or implementing a hybrid model?
This question probably won’t stump your team, but the answer is critical for picking the perfect subscription commerce platform. Brands selling direct-to-consumer physical goods face different challenges than those selling digital services, such as fulfillment and shipping. If you’re primarily selling physical goods, consider a platform that specializes in that space.
Are you exclusively selling subscriptions, or do you offer one-time purchases, too?
Upselling or cross-selling one-time purchases when a customer buys a subscription can boost average order value and introduce customers to new products. But not all ecommerce platforms can easily support selling one-time purchases and subscriptions in the same transaction. Before signing on the dotted line, ensure the platform you’re eyeing can handle mixed-cart checkout.
Which integrations will you need to thrive?
Every brand will use a subscription commerce platform in unique ways and there’s no one-size-fits-all solution to delighting your customers. That’s the beauty of integrating with other technology platforms. Whether it’s tax compliance help, email marketing, shipping and fulfillment or anti-fraud solutions, your subscription commerce platform should easily plug into what you need so you can start selling fast.
How will you foster a positive customer experience?
Subscription brands know the importance of delighting customers so they’ll keep coming back. Enhance the customer experience and extend customer lifetime value by enabling them to self-manage their subscriptions. 97% of top-performing subscription merchants offer the option to modify subscriptions, according to our April 2023 Subscription Commerce Readiness Report. Allow customers to pause, change or restart their subscriptions with a few clicks. Align with a subscription commerce platform that can deliver the outstanding experience your customers deserve.
Many other subscription applications were created to simply manage and trigger a subscription rebill. We built sticky.io to not only flexibly manage subscriptions, but to maximize revenue and get merchants up and running quickly. Read these key reasons sticky.io outshines the competition.
Ultimately, we constantly strive to deliver the platform features and tools that help brands create lasting customer relationships, deliver personalized experiences and own the future of subscription commerce.