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Top Resources the Ecommerce Community Used to Navigate 2021

2021 was a year to remember for ecommerce. See our most popular articles and resources that helped merchants and digital advertisers adjust to new consumer shopping habits and scale.

Ecommerce woman looking at computer

Over the past year, we’ve written about ecommerce trends and helpful hints for building a long-term relationship with your customers. As 2021 comes to a close, we’re looking excitedly at what’s to come for ecommerce in the new year.

Read on to see which blog posts the ecommerce community found most helpful for propelling their businesses into the year ahead. Since subscription commerce growth is projected to continue, this recap will equip you with the resources to make the most of 2022.

Expert Tips for Growing Subscription Revenue

Growing subscription revenue

With subscription brands popping up all over the globe, consumers have more choices than ever before. Unfortunately, this can result in higher churn rates for businesses that don’t adapt to the changing environment.

Consumers will keep the subscriptions they find convenient or valuable and will quickly unsubscribe if the subscription no longer suits their needs. To increase subscription revenue, brands and merchants must continuously prove subscription value and follow these tips for increasing subscription revenue growth.

Read more about developing a solid subscription commerce strategy 

The Formula for Calculating Customer Lifetime Value

Customer lifetime value (CLTV) is the projected revenue that a customer will generate during their lifetime. Not only does finding the CLTV make your life easier by saving time, but it also saves money by increasing retention rates.

This article explains a few methods to calculate this number, taking into consideration expenses, average revenue and other varying factors.

Learn more about confidently calculating CLTV

 

What’s Next For Affiliate Marketing

The concept of affiliate marketing is simple, but the discipline has evolved over the past decade. While it lacked transparency in the early days, the government has been cracking down on claims made in affiliate marketing campaigns — a trend we expect to continue in 2022. Mastering the process can bolster your brand into a new tier of success, but strict guidelines may take a toll on the strategy.

Read our predictions for affiliate marketing in the new year

 

Key Strategies to Increase Average Order Value

A 2020 Salesforce study found that average order value (AOV) has been on the decline for retailers around the world. Due to economic uncertainty caused by the pandemic, consumers are less eager to upgrade or add an extra product to their cart. However, while it may be harder to generate revenue, there are a few key steps you can take to increase AOV and maximize profit for your business.

Learn how you can increase average order value

 

The Subscription Commerce Conversion Index

Sub index

While we watched the pandemic speed up the transition from brick-and-mortar to ecommerce, we also saw the rapid growth of subscription commerce. Research from our Subscription Commerce Conversion Index revealed consumers stuck at home went on subscription sign-up sprees to explore new subscription possibilities. While their curiosity made them quick to sign up, they were also quick to unsubscribe if the product failed to thrill.

As the number of subscription services continues to grow, brands will need to provide quality products and exceptional customer service to maintain subscribers.

Read more findings from our November 2021 Subscription Commerce Conversion Index

 

Quality Traffic Guide Essentials for Analyzing Campaign Traffic

When it comes to direct response marketing, far too many advertisers fail to thoroughly analyze campaign traffic quality — leaving money on the table and increasing the risk of fraud, chargebacks or low conversion rates.

While it may be easiest to take a “set it and forget it” approach when running campaigns, you won’t attract quality traffic unless you’re tracking progress. This guide allows you to take an in-depth look at your top traffic sources and learn the true measures of success.

Learn more about optimizing marketing campaigns for the best results

 

Key Lessons for Building Your Brand Online

While you can certainly build an ecommerce business by running ads and raking in one-time customers, brand building will create lasting relationships and recurring revenue. Brand loyalty generates growth opportunities and long-term revenue while lowering churn rates.

However, it’s not as easy as it may seem. Setting your brand up for long-term success requires research, branding and excellent customer service. This article highlights exactly what you need to do to earn brand loyalty.

Read more about building your ecommerce brand

As we step into the new year, use these resources to scale your business and create lasting customer bonds while the ecommerce landscape and subscription commerce continue to evolve.

See how subscriptions can supercharge your business in 2022. Read the "Ultimate Guide for Starting and Scaling Your Subscription Business."

Ultimate Guide for Starting and Scaling Your Subscription Business