Analytics & Insights

Increasing average order value is essential for boosting revenue and initiating long-term customer relationships. Learn how to increase AOV for your ecommerce business.

Keep up with 2024’s hottest affiliate marketing trends! Affiliate marketing is the future of advertising for ecommerce. Make sure you know where it’s headed.

Hone your business intelligence with these top subscription metrics. See exactly how to measure ecommerce success to make data-driven decisions for your brand.

Identify early on if campaigns are on track. Here’s how digital advertisers can quickly determine if they’re receiving high quality traffic for their online marketing campaigns.

There are five ways to calculate CLTV, with benefits and drawbacks to each formula. Discover what they are so you can make informed business decisions and understand if your business model has longevity.

Discover which subscription models and feature offerings attract unique subscriber personas and extend customer lifetime value.

Learn the retail subscription features and offerings that are pushing consumers to opt for replenishable retail subscriptions over regular trips to the store.

Learn how to drive customer loyalty with this subscription merchant’s guide to the state of subscription commerce. Learn how to maximize recurring revenue and conquer economic challenges.

In tough economic times, merchants can win by retooling their customer messaging and refining their feature offerings. Learn top strategies to win subscribers during a downturn.

Today’s tight market puts the ball in the consumer’s court. Read the June report to learn how to attract and retain loyal customers for the long term.

As third-party data becomes increasingly difficult to obtain, subscription data is more important than ever for understanding customers. Our SVP of marketing Thomas Marks explains how tracking essential metrics can fuel subscription growth.

Ensure your subscription business brings in more revenue per customer than it spends on each acquisition — here’s how to strategically track your LTV:CAC ratio.

Discover the past year’s subscription trends to inform your 2024 ecommerce strategy. Our research with PYMNTS.com covered consumer behavior for each quarter of 2023.

Strengthening your brand online is critical for growing your business. Read these ecommerce best practices for inspiring brand loyalty and increasing revenue online.

Savvy online retailers in all industries offer subscriptions, and to get the best results possible they need an all-in-one ecommerce platform.

We teamed up with our fraud solutions partner Kount, an Equifax company, to teach merchants how to fight ecommerce fraud. Get the key takeaways from the interview.

Ecommerce fraud is on the rise. Learn how to protect your business and customers from evolving fraud trends and new vulnerabilities.

Learn the solutions for common payment declines to make more sales, reduce churn and keep your hard-earned customers happy.

Leverage the power of email to grow. Utilize email marketing campaigns to build brand awareness and increase sales for your subscription business.

Although there are endless success stories that confirm data can add enormous value, it is hard to know where data fits in on an everyday basis. Today, the rise of technology and SaaS solutions has made it easier for companies, more than ever, to acquire data analytics capabilities in a variety of ways.