Analytics & Insights

The subscription retention rate is a must-know number for ecommerce merchants. Learn why it matters and how to calculate and improve your retention rate in this guide.

The largest barrier to entry in the CBD marketplace very well may be obtaining a CBD merchant account.

There are five ways to calculate CLTV, with benefits and drawbacks to each formula. Discover what they are so you can make informed business decisions and understand if your business model has longevity.

Discover proven tactics to drive a higher average order value (AOV), improve revenue, and strengthen customer relationships.

What are issuer declines? Explore five common reasons for card issuer rejections and discover strategies to overcome them across various scenarios.

What's in store for affiliate marketing in 2025? Keep up with the latest affiliate marketing trends so you can polish your strategy and generate sales.

No need to break out your crystal ball. Discover the subscription stats and ecommerce trends that are pointing to what's in store for 2025.

Leverage your online platform’s AI, security and flexible billing features to give consumers the ecommerce personalization they’re craving.

Discover the six subscription types to understand subscriber preferences and increase brand loyalty. Our September report breaks down subscriber data into actionable insights.

Subscription commerce gives merchants and consumers next-level convenience, but our September 2022 Subscription Commerce Conversion Index highlights how consumers may be taking advantage of the perks provided by subscription merchants.

As inflation impacts the subscription economy, merchants must offer more convenience and affordability than ever before to lock in subscribers. Read the highlights and helpful statistics from the November 2022 Subscription Commerce Conversion Index.

Hone your business intelligence with these top subscription metrics. See exactly how to measure ecommerce success to make data-driven decisions for your brand.

Learn how to offer the feature-rich experience consumers crave. Read the April 2023 Subscription Commerce Readiness Report to get the details on subscription cancellation patterns and conversion trends.

The customer acquisition cost (CAC) payback period formula is an important indicator of subscription business health. Follow this guide to calculate and interpret your CAC payback period.

Ensure your subscription business brings in more revenue per customer than it spends on each acquisition — here’s how to strategically track your LTV:CAC ratio.

Discover the findings from a premium ecommerce report to unlock actionable strategies that will help you grow your business.

Ecommerce fraud is on the rise. Learn how to protect your business and customers from evolving fraud trends and new vulnerabilities.

All direct-to-consumer ecommerce merchants must understand these subscription business metrics. Learn what they are and how to use each one to track your company’s success.

Inflation is rising, but our July 2022 Subscription Commerce Conversion Index indicates subscribers are more focused on their user experience than saving money. Learn how to offer subscription value without reducing prices.

As third-party data becomes increasingly difficult to obtain, subscription data is more important than ever for understanding customers. Our SVP of marketing Thomas Marks explains how tracking essential metrics can fuel subscription growth.