Analytics & Insights

Discover proven tactics to drive a higher average order value (AOV), improve revenue, and strengthen customer relationships.

There are five ways to calculate CLTV, with benefits and drawbacks to each formula. Discover what they are so you can make informed business decisions and understand if your business model has longevity.

Warning signs are flashing, but smart brands won’t wait till a recession is declared. These eight strategies will help your ecommerce business protect revenue, stay agile, and prepare for whatever 2025 brings.

No need to break out your crystal ball. Discover the subscription stats and ecommerce trends that are pointing to what's in store for 2025.

Discover the six subscription types to understand subscriber preferences and increase brand loyalty. Our September report breaks down subscriber data into actionable insights.

What are issuer declines? Explore five common reasons for card issuer rejections and discover strategies to overcome them across various scenarios.

The subscription retention rate is a must-know number for ecommerce merchants. Learn why it matters and how to calculate and improve your retention rate in this guide.

Subscription commerce gives merchants and consumers next-level convenience, but our September 2022 Subscription Commerce Conversion Index highlights how consumers may be taking advantage of the perks provided by subscription merchants.

As inflation impacts the subscription economy, merchants must offer more convenience and affordability than ever before to lock in subscribers. Read the highlights and helpful statistics from the November 2022 Subscription Commerce Conversion Index.

Learn how to offer the feature-rich experience consumers crave. Read the April 2023 Subscription Commerce Readiness Report to get the details on subscription cancellation patterns and conversion trends.

The customer acquisition cost (CAC) payback period formula is an important indicator of subscription business health. Follow this guide to calculate and interpret your CAC payback period.

Ensure your subscription business brings in more revenue per customer than it spends on each acquisition — here’s how to strategically track your LTV:CAC ratio.

Discover the findings from a premium ecommerce report to unlock actionable strategies that will help you grow your business.

All direct-to-consumer ecommerce merchants must understand these subscription business metrics. Learn what they are and how to use each one to track your company’s success.

Inflation is rising, but our July 2022 Subscription Commerce Conversion Index indicates subscribers are more focused on their user experience than saving money. Learn how to offer subscription value without reducing prices.

As third-party data becomes increasingly difficult to obtain, subscription data is more important than ever for understanding customers. Our SVP of marketing Thomas Marks explains how tracking essential metrics can fuel subscription growth.

Optimizing your subscription service through data-driven strategies enables ecommerce merchants to better serve customers. Monitoring performance metrics can help ecommerce business owners make informed decisions on the best methods for growing revenue.

Our SVP of marketing Thomas Marks and Forrester Research Senior Analyst Lily Varón shared their billing technology expertise during our live webinar. Lily sat down afterward to answer a few of the webinar attendees' most insightful questions.

Turn browsers into buyers with ecommerce personalization that’s fast, flexible, and built to scale. Explore six proven tactics that optimize every touchpoint and drive real growth for your ecommerce business.

Identify early on if campaigns are on track. Here’s how digital advertisers can quickly determine if they’re receiving high quality traffic for their online marketing campaigns.