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Blog tags:

Analytics & Insights

These blogs highlight our data diving efforts to find the most up-to-date ecommerce statistics and timely insights from our leadership, partners and outside sources along with helpful advice for using key performance indicators and metrics to your advantage.

  
Recent Posts
BlogInsights

Ecommerce Insights: Key Strategies to Increase Average Order Value

Ecommerce Insights: Key Strategies to Increase Average Order Value

Increasing average order value is essential for boosting revenue and initiating long-term customer relationships. Learn how ecommerce merchants and brands can boost AOV.

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BlogInsights

Are You Doing Enough to Fight Ecommerce Fraud?

Are You Doing Enough to Fight Ecommerce Fraud?

Ecommerce fraud is on the rise. Learn how to protect your business and customers from evolving fraud trends and new vulnerabilities.

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BlogInsights

Top 20 Subscription and Ecommerce Metrics (Charts Included)

Top 20 Subscription and Ecommerce Metrics (Charts Included)

Hone your business intelligence with these top subscription metrics. See exactly how to measure ecommerce success to make data-driven decisions for your brand.

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BlogInsights

Need A CBD Merchant Account? High Risk Payment Processing Explained

Need A CBD Merchant Account? High Risk Payment Processing Explained

The largest barrier to entry in the CBD marketplace very well may be obtaining a CBD merchant account.

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BlogInsights

Q&A: The Power of Modern Billing Technology

Q&A: The Power of Modern Billing Technology

Our SVP of marketing Thomas Marks and Forrester Research Senior Analyst Lily Varón shared their billing technology expertise during our live webinar. Lily sat down afterward to answer a few of the webinar attendees' most insightful questions.

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BlogInsights

Telltale Signs to Migrate Ecommerce Platforms

Telltale Signs to Migrate Ecommerce Platforms

Is it time for a new ecommerce platform? See if your current platform is driving your business toward its full potential.

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ReportsInsights

June 2021: Subscription Commerce Conversion Index

June 2021: Subscription Commerce Conversion Index

Discover how merchants who devoted efforts to engaging “subscription curious” consumers benefited in the middle of 2021 and which subscription features merchants restricted.

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BlogInsights

Quality Traffic Guide: Essentials for Analyzing Campaign Traffic

Quality Traffic Guide: Essentials for Analyzing Campaign Traffic

Improve the traffic quality for your direct marketing campaigns. Use this guide to take an in-depth look at your traffic and learn the true measures of success.

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ReportsInsights

May 2022: Subscription Commerce Conversion Index

May 2022: Subscription Commerce Conversion Index

Learn how to drive customer loyalty with this subscription merchant’s guide to the state of subscription commerce. Learn how to maximize recurring revenue and conquer economic challenges.

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BlogInsights

Essential Subscriber Data Merchants Should Track Regularly

Essential Subscriber Data Merchants Should Track Regularly

Optimizing your subscription service through data-driven strategies enables ecommerce merchants to better serve customers. Monitoring performance metrics can help ecommerce business owners make informed decisions on the best methods for growing revenue.

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BlogInsights

How Brands Can Optimize the Modern-Day Customer Journey

How Brands Can Optimize the Modern-Day Customer Journey

As buyers jump between various channels during the customer journey, brands must take these steps to ensure the process is personalized, fast and frictionless.

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BlogInsights

Should CPG Companies Go DTC?

Should CPG Companies Go DTC?

CPG companies can adapt what elements of a DTC approach work for them, but they need the right technology to do so.

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BlogInsights

What’s Next for Affiliate Marketing

What’s Next for Affiliate Marketing

Some parts of the affiliate marketing landscape will remain unchanged, while others will be very different. See predictions for affiliate marketers and learn what that means for digital advertisers and merchants.

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NewsInsights

When Cross-Selling Goes Wrong

When Cross-Selling Goes Wrong

How can merchants hit the sweet spot between creepy and helpful when cross-selling products and subscriptions? Learn the tips and tricks outlined during an interview with PYMNTS.com.

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ReportsInsights

April 2021: Subscription Commerce Conversion Index

April 2021: Subscription Commerce Conversion Index

The pandemic triggered a boom in subscription commerce activity and “subscription curious” consumers spent more time browsing online. See subscription features consumers valued most during the start of 2021.

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NewsInsights

sticky.io CEO Urges Caution for SPAC Market

sticky.io CEO Urges Caution for SPAC Market

Special purpose acquisition companies (SPAC) are gaining popularity. Our CEO Brian Bogosian explains why it might not be the right move for every business looking to go public.

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NewsInsights

How Live Concert Cancellations Could Impact the Ecommerce Space

How Live Concert Cancellations Could Impact the Ecommerce Space

Our CEO Brian Bogosian shares how businesses and artists need to find new ways to distribute the content consumers would typically find elsewhere prior to the pandemic.

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BlogInsights

Uncovering Early Traffic Quality Indicators

Uncovering Early Traffic Quality Indicators

Identify early on if campaigns are on track. Here’s how digital advertisers can quickly determine if they’re receiving quality traffic for their online marketing campaigns.

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BlogInsights

Key Lessons for Building Your Brand Online

Key Lessons for Building Your Brand Online

Strengthening your brand online is critical for growing your business. Read these ecommerce best practices for inspiring brand loyalty and increasing revenue online.

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BlogInsights

What Legacy Brands Can Learn from Performance Marketers

What Legacy Brands Can Learn from Performance Marketers

The best ecommerce platforms enhance a data-driven approach to marketing that leads directly to results is something.

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