Analytics & Insights

Discover the past year’s subscription trends to inform your 2024 ecommerce strategy. Our research with PYMNTS.com covered consumer behavior for each quarter of 2023.

Identify early on if campaigns are on track. Here’s how digital advertisers can quickly determine if they’re receiving high quality traffic for their online marketing campaigns.

Learn the retail subscription features and offerings that are pushing consumers to opt for replenishable retail subscriptions over regular trips to the store.

Leverage your online platform’s AI, security and flexible billing features to give consumers the ecommerce personalization they’re craving.

Increasing average order value is essential for boosting revenue and initiating long-term customer relationships. Learn how to increase AOV for your ecommerce business.

Hone your business intelligence with these top subscription metrics. See exactly how to measure ecommerce success to make data-driven decisions for your brand.

Customer lifetime value (CLTV) is one of the most important metrics for subscription ecommerce businesses. Using these formulas can help improve customer acquisition and revenue generation.

Keep up with 2023’s hottest affiliate marketing trends! Affiliate marketing is the future of advertising for ecommerce. Make sure you know where it’s headed.

Discover the six subscription types to understand subscriber preferences and increase brand loyalty. Our September report breaks down subscriber data into actionable insights.

Discover which subscription models and feature offerings attract unique subscriber personas and extend customer lifetime value.

Learn the solutions for common payment declines to make more sales, reduce churn and keep your hard-earned customers happy.

Learn how to offer the feature-rich experience consumers crave. Read the April 2023 Subscription Commerce Readiness Report to get the details on subscription cancellation patterns and conversion trends.

Inflation is rising, but our July 2022 Subscription Commerce Conversion Index indicates subscribers are more focused on their user experience than saving money. Learn how to offer subscription value without reducing prices.

The May 2022 Subscription Commerce Conversion Index is packed with actionable insights. Learn the top subscription economy statistics to stay successful in 2022 and beyond.

As inflation impacts the subscription economy, merchants must offer more convenience and affordability than ever before to lock in subscribers. Read the highlights and helpful statistics from the November 2022 Subscription Commerce Conversion Index.

Subscription commerce gives merchants and consumers next-level convenience, but our September 2022 Subscription Commerce Conversion Index highlights how consumers may be taking advantage of the perks provided by subscription merchants.

As third-party data becomes increasingly difficult to obtain, subscription data is more important than ever for understanding customers. Our SVP of marketing Thomas Marks explains how tracking essential metrics can fuel subscription growth.

Ecommerce fraud is on the rise. Learn how to protect your business and customers from evolving fraud trends and new vulnerabilities.

Today’s tight market puts the ball in the consumer’s court. Read the June report to learn how to attract and retain loyal customers for the long term.

Ensure your subscription business brings in more revenue per customer than it spends on each acquisition — here’s how to strategically track your LTV:CAC ratio.