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Customer Communication
Terms
- What is deferred revenue?
- Deferred revenue (unearned revenue) is payment received for goods/services not yet delivered. Under accrual accounting, it's recognized as income only when earned, not when cash is received.
- What is email deliverability?
- Email deliverability is the ability of emails to reach recipients' inboxes instead of spam folders. It's crucial for email marketing success, directly impacting engagement rates, conversions, and business results. Poor deliverability wastes marketing efforts.
- What is multi-channel dunning?
- Multi-channel dunning uses email, SMS, phone calls, and direct mail to collect overdue payments strategically. This approach tailors communication to customer preferences, improving debt recovery while maintaining respectful, varied contact methods for better results