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Customer Data Management
Terms
- What is customer churn?
- Customer churn is when customers stop using your product or service. It signals dissatisfaction or better alternatives—and directly affects your revenue and growth. Know it, track it, fix it.
- What is data hygiene?
- Maintaining clean, accurate & current data through error detection, deduplication & standardization. Like a healthy diet for databases—directly impacts business intelligence, decision-making & customer satisfaction.