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Reporting & Analytics

Terms

What is business intelligence?
Business Intelligence (BI) uses technologies and strategies to collect, analyze, and present business data for informed decision-making. It transforms raw data into meaningful insights through collection, analysis, and visual dashboards.
What is current ratio?
Current ratio measures a company's ability to cover short-term debts with short-term assets. Calculated as Current Assets ÷ Current Liabilities, it reveals liquidity position and operational efficiency. Essential for assessing financial stability.
What is the CAC Payback Period?
The Customer Acquisition Cost (CAC) Payback Period is the time it takes for a company to recover the cost of acquiring a new customer through the gross-margin-adjusted revenue that customer generates. In simpler terms, it answers the critical question: "How many months until a new customer pays back their acquisition cost and starts generating a profit?"