Automated Recovery Workflows

Terms

What is a re-engagement campaign

A re-engagement campaign is a strategic marketing initiative designed to reconnect with customers who have become inactive or disengaged from your brand. These targeted efforts aim to reignite interest, restore purchasing behavior, and rebuild relationships with dormant segments of your customer base through personalized messaging and compelling offers.

What is a smart retry

Smart retry uses intelligent algorithms to automatically reattempt failed payments at optimal times. Unlike basic retries, it considers decline reasons, customer patterns, and success data to maximize recovery chances.

What is workflow branching?

Workflow branching creates conditional paths in automated processes based on specific criteria. It allows different recovery actions for different customer scenarios - like separate flows for expired cards vs insufficient funds.